Why GMF Technology?
Innovation isn’t just a talking point at GM Financial, it’s how we operate. From generative AI and cloud-native technologies to peer-led learning and hackathons, our tech teams are building real solutions that make a difference. We’re committed to AI-powered transformation, using advanced machine learning and automation to help us reimagine customer interactions and modernize operations, positioning GM Financial as a leader in digital innovation within a dynamic industry.
Join us and discover a workplace where your ideas matter, your development is prioritized, and you can truly make a global impact.
This position will be posted until filled.
ResponsibilitiesAbout the role:
The Marketing Software Engineering Manager leads a team of Marketing technology developers, managing projects from start to finish. They ensure that marketing communications are developed on time, meets requirements, and are scalable. They also help define product strategy and contribute to the development of their team. As a technical manager, you set the boundaries and expectations for delivering a quality product and timely solutions; you are an avid promoter of process improvement; you seek out and promote best practices; you own and refine the technical architecture, continually investing in refactoring and refinement to incorporate modern engineering tools and practices such as AI. As a people manager, you consistently invest in your people to grow their technical skills and soft skills; you celebrate successes; you identify books, classes, events, and assignments that expose team members to new ways of thinking and working; you promote inter-team and intra-team collaboration to build trust; you hire good people, effectively manage poor performers, and provide constant feedback to create a team of leaders. As a servant leader, the Marketing Software Engineering Manager's role is to inspire, motivate, and enable the team by removing impediments. This role is encouraged to stay in the day-to-day activities for project execution while also focusing on the big picture; where the product is headed and what are the architecture decisions, tools, and skills needed to get there.
In this role you will:
- Enable personalized, automated customer journeys across digital channels such as email, web, mobile, SMS, push and other emerging channels.
- Lead the team to build the next generation of modern marketing applications, platforms and marketing communications by providing technical expertise throughout the software development lifecycle.
- Collaborate with internal platform engineering team to define and improve business user capabilities of Adobe Experience Cloud platform (Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Audience Manager, Adobe Analytics)
- Partner with Marketing to improve campaign speed-to-market while ensuring solutions remains supportable, secure and scalable.
- Lead the technical design and implementation of real-time, event-driving and scheduled customer journeys, audience activation, segmentation, personalization and decisioning.
- Understand digital marketing trends and strategy to influence business product managers with digital production decisions.
- Communicate a plan for the budget, resources, and tools required to support the business and evolve the product, then execute the plan.
- Evaluate emerging MarTech capabilities, including AI-driven personalization and experimentation.
- Define and track engineering and business outcomes such as deployment frequency, campaigning enablement time, platform availability, defect rates, automation levels, customer engagement and reuse of common capabilities.
What makes You an ideal candidate?
- Strong understanding of digital marketing technology/ecosystems and how technology supports customer acquisition, engagement, conversion and retention.
- Experience with project management tools such as Workfront
- Understanding of Adobe Experience Cloud suite of products; including but not limited to: AJO, AEP, Target, Campaign
- Hands-on or leadership level experience with Adobe Journey Optimizer, preferably including AEP, customer profiles, audiences, journeys, personalization, decisioning and channel configuration.
- Experience with Content Management Systems (Adobe Experience Manager (AEM) preferred, WordPress, Prismic, Drupal, Figma, Email on Acid, Hubspot, Sitecore, Seismic)
- Understanding of customer data architecture, including identity, profiles, audience segmentation, behavioral/event data, consent and activation
- Strong knowledge of automated testing, monitoring, logging, observability, incident management and production support
- Experience leading agile and product-oriented delivery teams.
- Knowledgeable of best practices in information technology governance and regulatory landscape for financial institutions
- Excellent written and verbal communication skills, with the ability to communicate technical terminology to people with limited or no technical understanding.
- Present team strategies and accomplishments to senior executives and peers
AI Skills Preferred:
- Experience with AI assisted software development or automation
- Knowledge of prompting techniques to improve output quality
- Awareness of emerging GenAI capabilities and limitations
Work Experience and Education
- 8-10 years of experience in software development required
- Experience leading software development projects preferred
- Experience leading people preferred
- High School Diploma or equivalent required
- Bachelor’s Degree in related field or equivalent experience preferred
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Compensation: Competitive pay and bonus eligibility.
Work Life Balance: Hybrid work environment, 2-days a week in office.
NOTE: We are unable to consider candidates who require visa sponsorship for this position
This position is not open to agency submissions
#GMFJobs #LI-Hybrid #LI-ST1
Skills Required
- 8-10 years of experience in software development
- High School Diploma or equivalent
- Strong understanding of digital marketing technology ecosystems
- Experience with project management tools such as Workfront
- Understanding of Adobe Experience Cloud products, including AJO, AEP, Target, and Campaign
- Hands-on or leadership experience with Adobe Journey Optimizer
- Understanding of customer profiles, audiences, journeys, personalization, decisioning, and channel configuration
- Experience with content management systems
- Understanding of customer data architecture, identity, profiles, audience segmentation, behavioral and event data, consent, and activation
- Knowledge of automated testing, monitoring, logging, observability, incident management, and production support
- Experience leading agile and product-oriented delivery teams
- Knowledge of information technology governance and the regulatory landscape for financial institutions
- Excellent written and verbal communication skills
- Ability to present team strategies and accomplishments to senior executives and peers
- Experience leading software development projects
- Experience leading people
- Bachelor's Degree in a related field or equivalent experience
- Experience with AI-assisted software development or automation
- Knowledge of prompting techniques
- Awareness of emerging Generative AI capabilities and limitations
GM Financial Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GM Financial and has not been reviewed or approved by GM Financial.
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Strong & Reliable Incentives — Annual and performance bonuses are described as meaningful additions to total compensation. In several functions, incentives reliably boost take-home pay when available.
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Leave & Time Off Breadth — Generous paid time off, corporate and floating holidays, and paid volunteer time are emphasized. Time-away programs contribute significantly to perceived total rewards.
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Parental & Family Support — Paid parental leave and family-friendly policies are highlighted, with recent expansions mentioned in some areas. Support for bonding time is seen as a notable strength of the package.
GM Financial Insights
What We Do
GM Financial is the captive finance company and the wholly owned subsidiary of General Motors and is headquartered in Fort Worth, Texas. The company is a global provider of auto finance solutions, with operations in North America, Latin America and China. Through our long-standing relationships with auto dealers, we offer attractive retail loan and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses. GM Financial employs more than 9,000 hard-working team members, and we're always looking for new people with diverse talents. GM Financial is a workplace where dedicated people have the opportunity to work together and celebrate our successes. Our culture is based on respect, integrity, innovation and personal development. GM Financial is committed to strengthening the communities where we live and work. Each year, we select several philanthropic organizations to support through our Signature Events program. The company and its team members actively support these organizations through many company-wide initiatives; in addition we support numerous other nonprofit organizations through sponsorships and monetary donations.
