Marketing SEO Specialist

Reposted 5 Days Ago
Be an Early Applicant
Pune, Maharashtra, IND
Hybrid
Mid level
eCommerce • Logistics • Software • Analytics
The Role
The Marketing SEO Specialist will enhance search visibility and traffic through keyword research, on-page optimizations, technical SEO collaboration, performance tracking, and strategic auditing, ensuring alignment with global ecommerce initiatives.
Summary Generated by Built In
Marketing Specialist- SEO

TIME : Hybrid Shift (4:30 PM IST – 1:30 AM IST)

About Pattern

Pattern is the premier partner for global ecommerce, helping the world’s leading brands grow their business on marketplaces like Amazon, Walmart, and beyond. We combine industry-leading technology with expert strategy to drive results across every stage of the customer journey. Joining Pattern means working in a fast-paced, data-driven environment where innovation and execution go hand-in-hand.

About the Role

As a Marketing Specialist- SEO, you will be a key driver in supporting global marketing and ecommerce initiatives through the lens of organic search. Your primary objective will be to enhance search visibility, increase organic traffic, and generate high-quality leads.

Working closely with cross-functional marketing and international teams, you will execute strategies that align with our global growth goals. This role requires a blend of technical curiosity, analytical thinking, and a passion for staying ahead of search engine trends.

What You Will Do

In this role, your daily impact will be felt through the following responsibilities:

  • Opportunity Identification: Conduct comprehensive keyword research to uncover high-impact SEO opportunities that align with user intent.

  • On-Page Excellence: Execute content and page optimizations to ensure maximum visibility and relevance across our digital properties.

  • Technical Collaboration: Partner with development teams to identify and support technical SEO improvements, ensuring site architecture is search-friendly.

  • Performance Monitoring: Track and analyze rankings, organic traffic, and overall site performance using industry-standard tools.

  • Strategic Auditing: Perform regular site audits and competitor analyses to benchmark performance and identify areas for competitive advantage.

  • Insights & Reporting: Build detailed reports and provide actionable SEO recommendations to content teams to drive continuous improvement.

What You Will Need

To be successful in this role, you should possess:

  • Relevant Experience: 2–5 years of experience in SEO or Digital Marketing (for internal candidates).

  • SEO Mastery: Strong foundational knowledge of both on-page and technical SEO principles.

  • Tool Proficiency: Hands-on experience with SEO power tools such as Ahrefs, SEMrush, or Screaming Frog.

  • Data Driven: Familiarity with Google Analytics (GA4) and Google Search Console to interpret data and trends.

  • Modern Technical Skills: Basic knowledge of HTML and experience leveraging AI tools to enhance SEO workflows.

  • Future-Ready: A solid understanding of AI Overviews (AIO) and the evolving search landscape.

  • Soft Skills: Excellent analytical capabilities, clear communication skills, and the ability to manage multiple projects simultaneously.

Skills Required

  • 2-5 years of experience in SEO or Digital Marketing
  • Strong foundational knowledge of on-page and technical SEO principles
  • Hands-on experience with SEO tools like Ahrefs, SEMrush, or Screaming Frog
  • Familiarity with Google Analytics and Google Search Console
  • Basic knowledge of HTML
  • Ability to leverage AI tools to enhance SEO workflows

Pattern Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pattern and has not been reviewed or approved by Pattern.

  • Equity Value & Accessibility Equity is broadly offered and described as generous, with RSU sharing and access to stock included in total compensation. Equity availability is positioned as a core element for employees across the company.
  • Leave & Time Off Breadth Unlimited PTO, paid holidays, paid parental leave, and paid sick days indicate a wide-ranging time-off policy. These offerings create breadth for both vacation needs and family-related leave.
  • Retirement Support A 401(k) with a fully vested company match from day one (up to 4%) strengthens long-term financial security. Immediate vesting underscores emphasis on retirement benefits.

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The Company
HQ: Lehi, UT
501 Employees
Year Founded: 2013

What We Do

Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.

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