Marketing Senior Manager

Posted 15 Days Ago
Be an Early Applicant
São Paulo, BRA
Hybrid
Senior level
Biotech • Pharmaceutical
The Role
Leads pharmaceutical marketing strategy execution by developing HCP and patient materials, managing digital and conference tactics, overseeing agency partners and budgets, measuring campaign effectiveness, and generating marketing insights. Collaborates with brand leaders to optimize tactics and supports less experienced team members.
Summary Generated by Built In

Job Description

General Summary:

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Key Duties and Responsibilities:

  • Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
  • Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
  • Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
  • Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
  • Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
  • Leverages knowledge of best practices to develop key marketing insights
  • Acts as a resource for team members with less experience
  • Knowledge and Skills:

  • Ability to understand the target market at a high level
  • Broad understanding of regulatory rules and regulations
  • Ability to understand all elements of brand strategy and role in executing that strategy
  • Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
  • Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
  • Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
  • Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
  • Education and Experience:

  • Bachelor's degree in marketing, business, scientific area, or related field
  • Typically requires 6 years of experience or the equivalent combination of education and experience

  • At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

    Flex Designation:

    Hybrid-Eligible Or On-Site Eligible

    Flex Eligibility Status:

    In this Hybrid-Eligible role, you can choose to be designated as: 
    1.    Hybrid: work remotely up to two days per week; or select
    2.    On-Site: work five days per week on-site with ad hoc flexibility.

    Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

    #LI-Hybrid  

    Company Information

    Vertex is a global biotechnology company that invests in scientific innovation.

    Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

    Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]

    Skills Required

    • Bachelor's degree in marketing, business, a scientific area, or a related field
    • Typically 6 years of experience or equivalent education and experience
    • Experience in pharmaceutical marketing or a closely related field, such as pharmaceutical sales or an advertising agency
    • Understanding of target markets, brand strategy, marketing tactics, and regulatory rules
    • Ability to analyze insights and metrics and apply them to business problems and marketing opportunities
    • Strong knowledge of Microsoft Office applications, including PowerPoint, Excel, and Word

    Vertex Pharmaceuticals Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex Pharmaceuticals and has not been reviewed or approved by Vertex Pharmaceuticals.

    • Parental & Family Support — Policies provide 12 weeks of 100% paid bonding leave for all U.S. parents with additional fully paid time for birth parents. Family-forming supports include adoption and surrogacy assistance, fertility options like IVF and egg cryopreservation, breast‑milk shipping, subsidized childcare, backup care, and a DCFSA match.
    • Leave & Time Off Breadth — Time off includes roughly four weeks of vacation, 13 holidays, sick time, and two companywide shutdowns (summer and year‑end). Some roles also include flexible or unlimited time off and paid volunteer time.
    • Retirement Support — Programs include a 401(k) plan with employer contributions and an employee stock purchase plan. Filings describe employer contributions occurring in company stock, supporting long‑term ownership.

    Vertex Pharmaceuticals Insights

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    The Company
    HQ: Boston, MA
    5,000 Employees
    Year Founded: 1989

    What We Do

    Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases. We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases. Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development. Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.

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