The role is responsible for managing the development and execution of marketing assets and programs to support Blue Cross and Blue Shield Plans (BCBS) in positioning and selling various national programs and initiatives. The role leads or supports planning, developing and implementing marketing and communications that differentiate BCBS among key stakeholders, including business decision-makers, key influencers, consumers/members and thought leaders. Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.
Responsibilities include but are not limited to:
- Support copywriting and creative direction for various marketing deliverables (e.g., presentations, collateral, digital content)
- Key contributor to the development of marketing strategies; implements marketing strategies, plans and tactics for a variety of BCBSA national programs
- Support the facilitation of the B2B Marketing Collaborative
- Respond to a variety of ad hoc internal and Plan requests in a timely and professional manner, including taking a leadership role in tracking work and results for reporting
- Ensure content is fresh on our Sales Support Toolkit, e.g., either soliciting new content and/ or developing it, posting content and tracking quantifiable results
- Participate in brainstorming for larger scale, team-based projects
The posting range for this position is:
92,787.88 - 122,529.02Required Education, Certifications and Experience:
Education
- Required Bachelor's Degree in marketing, communications, new media or related field; or equivalent work experience
Experience
- Required 5+ Years marketing/communications planning and implementation, preferably in Healthcare
Knowledge Skills and Abilities
- Proficiency with Microsoft Office
- Project management skills
- Oral and written communication skills
- Demonstrated analytical and problem solving skills
- Demonstrated ability to develop and execute results-driven communications that promote business strategies
- Knowledge of grammar and composition principles to create effective writing for diverse audiences
Extra Posting Information:
- A minimum of five years marketing/communications planning and implementation preferably in Healthcare
- Experience writing for a variety of communication vehicles including websites, multimedia, and print and online collateral; and market-facing communications
- Experience collaborating with internal business partners to ensure alignment and integration of key messages
- Promotional writing skills
- Previous experience in content marketing
- Relevant industry experience, including experience in marketing/sales support at health care/insurance company, consultancy/brokerage, or similar experience in a related industry (e.g., financial services)Experience identifying and integrating secondary research to drive marketing communications strategy development
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The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonus incentive pay.
We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Skills Required
- Bachelor's degree in marketing, communications, new media or related field or equivalent work experience
- 5+ years marketing/communications planning and implementation (preferably in Healthcare)
- Proficiency with Microsoft Office
- Project management skills
- Oral and written communication skills
- Demonstrated analytical and problem solving skills
- Ability to develop and execute results-driven communications that promote business strategies
- Knowledge of grammar and composition principles to create effective writing for diverse audiences
- Experience writing for websites, multimedia, and print and online collateral
- Experience collaborating with internal business partners to ensure message alignment
- Promotional writing skills and previous content marketing experience
- Relevant industry experience (healthcare/insurance, consultancy/brokerage, or related industries)
- Experience identifying and integrating secondary research to drive marketing communications strategy
What We Do
Blue Cross Blue Shield Association is a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index.
