The Role
Field-facing marketing role driving local brand awareness and sales for assigned restaurant market. Develop and execute local store marketing plans, build community partnerships, generate catering leads, support openings and promotions, create social content, track results, and spend most time in restaurants and local events to grow traffic and revenue.
Summary Generated by Built In
Job Summary & Responsibilities
Position Overview
Marketing doesn't happen from behind a desk- it happens in our restaurants and out in our communities. If you're outgoing, love meeting new people, enjoy building relationships, and aren't afraid to sell a great brand, this could be the perfect role for you.
We're looking for an energetic, outgoing, and entrepreneurial Field Marketing Specialist to serve as the face of Pei Wei within their assigned market. This role is responsible for driving sales and building brand awareness by creating local marketing plans, developing community partnerships, supporting restaurants, generating catering opportunities, and finding creative ways to introduce more guests to Pei Wei.
You'll spend the majority of your time in the field- visiting restaurants, meeting local businesses, attending community events, building relationships, creating social content, and identifying opportunities that grow traffic. If you love connecting with people, thinking creatively, and making a measurable impact on a business, we'd love to meet you.
Responsibilities
* Serve as the local marketing expert for your assigned market, identifying opportunities to increase traffic, awareness, and sales
* Develop and execute annual and quarterly local store marketing plans tailored to each restaurant
* Spend the majority of your time in restaurants and the community building relationships with local businesses, schools, organizations, hotels, hospitals, and community partners
* Execute grassroots marketing initiatives including sampling/selling events, business outreach, sponsorships, partnerships, and community events
* Generate catering leads and support restaurants in growing their catering business
* Support new restaurant openings, remodel celebrations, menu launches, and promotional activations
* Work alongside restaurant leadership teams to identify local opportunities and execute marketing initiatives that drive measurable results
* Create engaging social media content while capturing authentic stories from restaurants, team members, and guests
* Build relationships with local influencers, media outlets, and community organizations to increase brand awareness
* Stay informed on local market trends, competitors, and emerging opportunities that could impact restaurant performance
* Track marketing activities and measure results including traffic, sales, catering growth, and return on investment
* Represent the Pei Wei brand with enthusiasm while ensuring all marketing activities reflect company standards and brand values
Qualifications Education & Experience
* Bachelor's degree in Marketing, Communications, Business, or a related field preferred
* 0-3 years of experience in field marketing, local store marketing, community marketing, restaurant marketing, retail marketing, or a related role * Experience supporting multi-unit restaurant or retail brands is a plus
Preferred QualificationsWhat Makes You Successful
* Naturally outgoing and comfortable meeting new people
* Self-starter who enjoys working independently and taking ownership of a market
* Creative thinker who can identify opportunities others might miss
* Strong organizational and project management skills
* Excellent written and verbal communication skills
* Comfortable creating social media content and representing the brand publicly
* Strong analytical skills with the ability to measure results and adjust strategies
* Ability to manage multiple priorities in a fast-paced environment
* Passion for food, hospitality, and creating memorable guest experiences
Additional Requirements
* Ability to travel frequently throughout your assigned market (approximately 70-80%).
* Must reside within the assigned market * Ability to work occasional evenings and weekends to support community events and restaurant activations
* Valid driver's license and reliable transportation
Why You'll Love
This Role Every day is different. One morning you might be meeting with a local business to build a catering partnership. That afternoon you could be helping a restaurant execute a community event, filming social content, or introducing Pei Wei to hundreds of potential guests at a local festival. If you're energized by building relationships, thinking creatively, and seeing your work translate into real restaurant sales, this is the role for you.
Skills Required
- 0-3 years of experience in field marketing, local store marketing, community marketing, restaurant marketing, retail marketing, or a related role
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Experience supporting multi-unit restaurant or retail brands
- Naturally outgoing and comfortable meeting new people
- Self-starter who enjoys working independently and taking ownership of a market
- Creative thinker who can identify opportunities others might miss
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Comfortable creating social media content and representing the brand publicly
- Strong analytical skills with the ability to measure results and adjust strategies
- Ability to manage multiple priorities in a fast-paced environment
- Ability to travel frequently throughout your assigned market (approximately 70-80%)
- Must reside within the assigned market
- Ability to work occasional evenings and weekends to support community events and activations
- Valid driver's license and reliable transportation
- Passion for food, hospitality, and creating memorable guest experiences
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The Company
What We Do
Pei Wei Asian Kitchen is dedicated to serving authentic, Asian-inspired dishes that prioritize freshness without sacrificing speed. Since its inception in 2000, the company has been committed to delivering bold flavors and high-quality meals prepared by expert chefs in open kitchens. Specializing in a variety of freshly made Chinese and other Asian cuisines, Pei Wei ensures every customer enjoys a delightful and authentic dining experience.
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