Marketing Representative

Founded in 1978 by movers and for movers, Vanliner Insurance Company has grown to become the country's top insurance provider for the moving and storage, last mile and home delivery industries. (https://natl.com/vanliner/)

Vanliner is looking for a Marketing Representative to join their team. This individual will work hybrid from our Richfield, Ohio office.

Essential Job Functions and Responsibilities

• Conducts market research and networks to identify trends, customer needs, and competitive landscape.
• Participates in collaborating with management and internal resources to create and execute marketing campaigns across various channels, including digital, print, and social media.
• Engages with existing and prospective new customers and brokers to build relationships to achieve the targeted profit goals of the division.
• Promotes the Company’s brand at events, trade shows, and through ongoing broker and client engagement through digital platforms to increase brand visibility and recognition.
• Serve as a liaison between brokers and internal leadership while ensuring timely delivery of renewal documentation and account servicing materials.
• Creates compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
• Monitors and analyzes the performance of marketing activities and campaigns, including tracking statistics on prospect lists, hit ratios, business retention and new business production.
• May support underwriting in fact gathering, underwriting, and pricing of renewals.
• May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.
• May promote additional coverage/programs to existing accounts.
• Responsible for achieving premium development and retention/persistency goals.
• May assist with coordinating/transferring books of business and ongoing contract management. 
• Performs other duties as assigned. 

Job Requirements

Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field or equivalent experience.

Experience: Generally, a minimum of 6 months of experience in a marketing role, preferably within a similar industry. May require insurance licensure or FINRA Series 6 depending on product line.

Scope of Job/Qualifications: Performs work under moderate supervision and technical direction. Familiar with marketing principles and practices. Works on assignments of low to moderate technical complexity. Excellent written and verbal communication skills.  Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools. Creative mindset with the ability to think outside the box. Strong analytical skills and attention to detail. May be required to have full comprehension of systems to answer questions and train agents. Uses communication skills to build excellent customer relationships and to provide opportunities for marketing products and services. May require day and overnight travel (10-20%) to visit agents, brokers, or clients. Position prospects and solicits new agents or clients; typically, has no or limited underwriting authority.