Marketing Project Manager

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.

Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

Position Summary:

This role is responsible for planning, executing and monetizing retail events across all banners to drive shopper engagement in the communities we serve. This includes managing store openings, promotional events, and seasonal activations that are all delivered on time and according to our brand.

Here’s what you’ll do: 

Event Planning & Execution

• Develop and manage the comprehensive event calendar for retail banners and independent stores (i.e. grand openings, promotional campaigns, and season activations). 
• Oversee all event details, including signage, staffing, vendors, product assortment, and promotional offers. 

Community Engagement

• Build or strengthen relationships with local organizations, nonprofits, chambers of commerce and community groups to amplify the brand visibility and presence. 
• Serve as a brand ambassador in the communities we serve by identifying local opportunities for stores to participate in events that are aligned with the purpose of each banner and brand. 
• Establish engagement strategies that position our stores as community anchors including partnerships, sponsorships, volunteer activations, sports marketing, and hyper-local programming. 

Performance & Continuous Improvement

• Measure campaign success by partnering with Insights & Analytics to track key performance indicators from start to finish. 
• Leverage insights to aid in future campaign decision making and planning with the Banners team. 
• Create new ways to engage communities and continuously improve event performance through piloting and adopt best practices across banners.

Cross-functional Partnerships 

• Partner with the Banners team to deliver consistent representation of brands and banners through promotional campaigns, events and seasonal activations. 
• Drive Retail execution at store-level for grand openings, promotional campaigns, events and seasonal activations. This includes providing support, resources (when applicable) and guidance on brand expectations. 

• Lead end-to-end execution of marketing campaigns, promotions, seasonal activations, and events by developing project plans, defining milestones, and coordinating deliverables across cross-functional teams.
• Serve as the primary project manager for assigned campaigns, ensuring all stakeholders remain aligned, informed, and accountable to established timelines and objectives.
• Manage project schedules, workflows, and communications to proactively identify risks, resolve roadblocks, and keep initiatives on track from concept through execution.
• Coordinate with Banner Marketing, Creative, Merchandising, Operations, Digital, and other partners to ensure campaigns are delivered on time, within scope, and aligned with business goals.
• Facilitate project status meetings, provide regular progress updates, and maintain visibility of key milestones, dependencies, and action items.
• Ensure campaign assets, promotional messaging, and execution plans are reviewed, approved, and delivered according to established processes and timelines.

Additional Responsibilities 

• Take on additional responsibilities as assigned or as the business needs evolve.  

Here’s what you’ll need:  

• Bachelor's degree (required) in Marketing, Communications, Business Administration or related area. Equivalent combinations of education and experience will be considered.
• 2-4+ years of experience managing marketing or retail projects, or campaigns. 

• Minimum of 3+ years of job experience in Marketing, Communications, Business Administration, or related area. 

• Experience with Marketing software and tools required.
• Strong written and verbal communication skills. 

• Ability to manage conceptualization of marketing initiatives by tracking milestones, overseeing budgets and workflows from start to finish. 

• Analyze event metrics and engagement data to understand what resonates with the community and refine initiatives accordingly. 

• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines. 

• Proficient computer skills including Microsoft Office (Word and Excel) required.
• Ability to travel up to 10% based upon department and customer needs.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. 

We are not able to sponsor work visas for this position.