We are seeking a highly organized and detail-oriented Marketing Programs Coordinator to support demand generation and regional marketing programs across EMEA and APAC. This role plays a critical part in driving pipeline growth.
Working closely with Sales, Marketing, and Operations teams, you'll support campaign execution, lead management, and performance tracking to ensure prospects receive a seamless experience from first touch through to opportunity creation.
You'll play a key role in ensuring marketing-generated leads are routed efficiently, followed up promptly, and accurately tracked throughout the funnel, maximizing the impact of marketing investment and contributing directly to business growth.
This is an excellent opportunity for a marketing professional early in their career who has gained some foundational experience and is eager to expand their expertise across demand generation, marketing operations, and sales alignment within a fast-paced B2B environment.
How will you contribute?
Lead Management & Sales Alignment:
o Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC.
o Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs).
o Partner closely with regional sales teams to track lead progression and disposition.
o Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance.
o Maintain visibility into lead status and escalate follow-up gaps when necessary.
CRM & Marketing Operations:
o Maintain CRM data quality and hygiene, ensuring accurate lead and contact records.
o Support lead routing, campaign attribution, and pipeline administration processes.
o Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
o Support ongoing process improvements across marketing operations and sales handoffs.
Campaign Support:
o Support execution of integrated demand generation campaigns across digital channels.
o Assist with email marketing, audience segmentation, campaign deployment, and performance tracking.
o Coordinate campaign assets and timelines with internal stakeholders and external partners.
o Help ensure campaign execution aligns with regional growth objectives.
o Coordinate and support execution of the regional webinar program.
o Support Senior Marketing Manager with strategic events, driving attendee engagement and maximizing follow-up opportunities.
What will you bring?
- 2-5 years of experience in B2B marketing, demand generation, marketing operations, or a related role.
- Familiarity with CRM platforms such as Salesforce as well as marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Highly analytical with strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Experience working with regional or international B2B demand gen programs.
- Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets.
- Familiarity with emerging trends and best practices for leveraging AI across marketing process, technology and analytics.
Skills Required
- 2-5 years experience in B2B marketing, demand generation, marketing operations, or a related role
- Familiarity with CRM platforms such as Salesforce and marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar
- Ability to manage multiple projects simultaneously while maintaining attention to detail
- Highly analytical with strong organizational and project management skills
- Excellent written and verbal communication skills
- Experience working with regional or international B2B demand generation programs (EMEA/APAC)
- Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets
- Familiarity with emerging trends and best practices for leveraging AI across marketing processes, technology, and analytics
Smarsh Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Smarsh and has not been reviewed or approved by Smarsh.
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Leave & Time Off Breadth — Time off is characterized by unlimited PTO, generous vacation allowances, and paid holidays, with policies that support taking time away. These elements are positioned as a core strength that helps balance lower base pay in some roles.
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Wellbeing & Lifestyle Benefits — Perks include wellness programs, commuter and bike reimbursement, volunteer time off, peer recognition, remote-work support, and a sabbatical option. The variety of non-salary benefits contributes to a supportive work-life environment.
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Retirement Support — A 401(k) with employer match and profit sharing is offered, with immediate vesting described for the match. This strengthens the long-term financial component of total rewards.
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What We Do
Smarsh provides cloud-based archiving and compliance solutions for companies in regulated and litigious industries.
