Manager, Demand (Growth) Marketing

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.
Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

We're looking for a Marketing Program Manager to drive growth and adoption of our Illumio Insights product line. In this role, you'll orchestrate complex, cross-functional demand generation programs that blend product-led growth motions with traditional enterprise marketing strategies. You'll be the orchestrator who turns strategy into execution, ensuring our go-to-market efforts are perfectly aligned with product and sales goals.

• Direct ownership of planning, execution and outcomes for demand generation campaigns.

• Lead the planning, execution, and optimization of campaigns aimed at increasing prospect acquisition, activation, retention and expansion.

• Collaborate across cross-functional groups and align execution to meet product goals, driving seamless integration between product-led and sales-led motions

• Partner with product and product marketing managers, and other marketing leaders to drive execution on broad cross-functional efforts that span the customer journey

• Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals

• Manage budgets, resource allocation, and vendor relationships to optimize program efficiency and ROI

• Analyze omni-channel performance across digital, product-led, and traditional demand channels to identify optimization opportunities

• Contribute to a strong test-and-learn culture, using data-driven insights to refine messaging, creative, and audience strategies over time

• Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots.

• Exceptional organizational and project management skills with attention to detail

• Data-driven mindset with strong business acumen

• Comfortable operating in fast-paced, high-growth environments

• Strategic thinker who can also execute tactically

• 8+ years of experience in product led growth, growth marketing, GTM alignment, digital marketing, or demand program management in B2B SaaS or cybersecurity

• Proven track record of managing complex, multi-quarter programs that involve technical and go-to-market work streams

• Strong understanding of product-led growth principles and how to operationalize PLG motions

• Demonstrated ability to collaborate effectively with product, marketing, and sales teams

• Background in cybersecurity or B2B software

• Experience with demand generation technologies, analytics platforms, and marketing automation tools

• Strong analytical skills with ability to translate data into actionable insights and strategic recommendations

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.

#LI-OM1 #LI-ONSITE

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.