Marketing Planning & Operations Manager

Posted 4 Days Ago
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Singapore, SGP
In-Office
Senior level
Marketing Tech • Software
The Role
Lead marketing planning and operations across APAC: run strategic and operational projects, perform business analysis to inform investments, manage annual and quarterly planning (budget and headcount), improve processes and approvals, oversee internal communications, and syndicate learnings to drive efficiency and strategic priorities.
Summary Generated by Built In

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As Marketing Planning & Operations Manager, you'll drive business efficiencies for clients across APAC, aligning priorities with strong day-to-day operations. Leading cross-functional projects, you'll solve ambiguous issues, improve processes and help the marketing team focus on core work.

Responsibilities: 

  • Drive and support strategic and operational projects and initiatives for the team.
  • Conduct business analysis to support crucial marketing investment decisions.
  • Manage annual and quarterly planning, including budget and headcount processes; identify and develop key operations processes to improve efficiency and effectiveness.
  • Oversee internal communications (e.g. internal update newsletters). Craft compelling industry narratives to influence external stakeholders.
  • Constantly find opportunities to streamline, connect and simplify approvals, create best practices and share learnings. 
  • Distill learnings and best practices from various initiatives and syndicate across functions
  • Provide critical inputs to set Marketing’s annual strategic plan globally, articulating our team's most critical strategic priorities and corresponding investment. 

You:

  • BA/BS degree or equivalent practical experience.
  • 8+  years of experience in an analytical or consultative role, such as management consulting, corporate strategy or operations.
  • Ability to translate complex data into simple and intuitive communications; balance deep analytical rigour with actionable insights
  • Distinctive problem-solving and analysis skills and strong business judgment. 
  • Experience working with datasets and analytical tools (i.e. SQL) and extracting insights from data.
  • Project management experience is a must for this role. Live and breathe Google Sheets.
  • Strong analytical capabilities, a knack for solving challenging problems, 
  • Ability to work collaboratively and cross-functionally with employees of all levels.
  • Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Skills Required

  • BA/BS degree or equivalent practical experience
  • 8+ years experience in an analytical or consultative role (management consulting, corporate strategy, or operations)
  • Experience working with datasets and analytical tools (e.g., SQL) and extracting insights from data
  • Project management experience
  • Advanced use of Google Sheets
  • Ability to translate complex data into simple communications and deliver actionable insights
  • Strong problem-solving skills and business judgment
  • Ability to work collaboratively and cross-functionally with employees at all levels
  • Exceptional verbal and written English communication and presentation skills
  • Fluency in another Asian language to cover APAC projects
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The Company
HQ: Singapore
145 Employees
Year Founded: 2015

What We Do

Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.

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