Marketing Planner

Posted Yesterday
Be an Early Applicant
Fargo, ND, USA
In-Office
57K-86K Annually
Mid level
Healthtech • Pharmaceutical
The Role
Develops and implements strategic marketing programs for assigned healthcare specialties. Uses market insights, marketing analysis, and reporting to identify opportunities, support service development, and measure results. Partners with clinical and administrative leaders, coordinates complex initiatives, advises marketing and public relations colleagues, and builds relationships with internal and external stakeholders. The role is predominantly remote within Essentia Health’s service area, with onsite travel as needed.
Summary Generated by Built In
Building Location:South University Clinic

Department:1007340 MARKETING SERVICES - EH SS

Job Description:Essentia Health is hiring a Marketing Planner to develop and implement strategic marketing programs for assigned specialties, using market insights and data to identify opportunities, support service development, and measure results. This role partners closely with clinical and administrative leaders, leads complex initiatives, and provides marketing expertise while building strong relationships with internal and external stakeholders.

Education Qualifications:

Job Description:

Responsible for the development and implementation of marketing programs, strategies and tactics for assigned specialties within Essentia Health.


Responsibilities include:

  • Organizing the marketing efforts for assigned specialties including recommendations of program and service development based upon market trends
  • Marketing analysis and reporting
  • Working collaboratively to ensure that program development and enhancements meet customer needs and goals
  • Providing internal expertise to marketing, marketing research and public relations colleagues to implement specific tactics to ensure continuity in development of marketing plans
  • Developing the relationships required to represent the specialties to internal and external customers. Position requires high level of customer service and mentoring skills to establish and enhance positive relationships with patients, co-workers, and others.

Required Education:

  • Bachelor's degree in marketing, business, communications, or other related field.

Required Experience:

  • Minimum of 3 years of experience in marketing or communications role that has allowed development and knowledge of the organization and its strategic goals

Hybrid Nature:

  • This role functions predominantly remotely, however, candidate must sit within Essentia Health's service area and be able to travel onsite as needed for Marketing activities

Licensure/Certification Qualifications:

Required Licensure:

Possession of a valid motor vehicle operator's license as verified through appropriate licensing agency.

FTE:1

Possible Remote/Hybrid Option:

Hybrid

Shift Rotation:Day Rotation (United States of America)

Shift Start Time:

Shift End Time:

Weekends:

Holidays:No

Call Obligation:No

Union:

Union Posting Deadline:

Compensation Range:

$57,345.60 - $86,028.80

Employee Benefits at Essentia Health: At Essentia Health, we’re committed to supporting your well-being, growth, and work-life balance. Our comprehensive benefits include medical, dental, vision, life, and disability insurance, along with supplemental options to fit your needs. We offer a 401(k) plan with employer contributions to help you plan for the future, and we invest in your professional development through training, tuition reimbursement, and educational programs. To help you thrive both at work and at home, we provide flexible scheduling, generous time off, and wellness resources focused on your physical, mental, and emotional health. Please note that benefit eligibility may vary. For full details, refer to your benefit summary or contact our HR Service Center at (218) 576-0000.

Skills Required

  • Bachelor's degree in marketing, business, communications, or a related field
  • At least 3 years of experience in marketing or communications
  • Valid motor vehicle operator's license
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The Company
HQ: Duluth, MN
7,020 Employees

What We Do

Essentia Health is an integrated health system serving patients in Minnesota, Wisconsin, and North Dakota. Headquartered in Duluth, Minnesota, Essentia Health combines the strengths and talents of more than 15,000 employees, including more than 2,200 physicians and advanced practitioners, who serve our patients and communities through the mission of being called to make a healthy difference in people’s lives. Essentia Health, which includes many Catholic facilities, is guided by the values of Quality, Hospitality, Respect, Joy, Justice, Stewardship, and Teamwork. The organization lives out its mission by having a patient-centered focus at 14 hospitals, 78 clinics, six long-term care facilities, six assisted living and independent living facilities, six ambulance services, 24 retail pharmacies, and one research institute

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