The Marketing Planner will be responsible for Tier 2 (Ad Group) Planning and Strategy within the West Region, with the goal of maximizing the effectiveness of the regional Advertising Association funds. The candidate will be the primary liaison between the regional management team and the Ad Group partner agency. The RMM will lead the development, implementation, presentation and optimization of all Ad Group media plans within the West Region. These plans will be inclusive of the following media tactics: Digital, Social, Video, TV, Radio, Auto Shows and Events. Plans will be presented quarterly to the Ad Groups for dealer concurrence before implementation (presentations will rotate between in-person and virtual). This position will report directly to the Marketing Director and will be based out of the West Region.
Preferred QualificationsBasic Qualifications:
- Bachelor’s degree in Business, Marketing or similar discipline.
- A minimum of 5 years' experience in marketing, brand positioning, digital media, and/or media strategy.
- Strong analytical skills, with the ability to interpret complex reporting data and make data-driven media planning decisions.
- Proven track record of developing and executing successful marketing strategies
- Strong leadership and communications skills (written and verbal)
- Detail oriented with excellent project management and organizational skills.
- Executive level presentation skills
- Must possess advanced proficiency in Powerpoint and excel
- Ability to thrive in a fast-paced, dynamic environment
- Must currently reside or be willing to relocate to the West Business Center territory, including: Arizona, New Mexico, Nebraska, South Dakota, North Dakota, Colorado, Wyoming, Montana, Idaho, Washington, Oregon, California, Alaska, Hawaii, Utah, Nevada
Preferred Qualifications:
Automotive experience (OEM/Agency/Dealership)
Top Skills
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
