Marketing Performance Analyst

Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.

The Opportunity

The Marketing Performance Analyst will assist with the implementation of the analytics strategy impacting all marketing functional areas. This role will be responsible for managing analytics and reporting platforms, performing quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey. The Performance Analyst will leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement, work with key stakeholders to define and monitor key performance indicators and partner across the organization to deliver on Velera business objectives. The ideal candidate is a detail-oriented, curious and forward thinking team player with the ability to turn raw data into insightful stories.

Day In The Life

• Apply expertise in quantitative analysis, and the presentation of data to see beyond the numbers, and incorporate qualitative data to deliver data-driven insights

• Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team

• Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements

• Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.

• Support business initiatives by identifying key trends that can drive growth for the business.

• Analyze metrics and user behavior to define trends and opportunity for improvement.

• Analyze performance metrics and use insights to optimize campaigns and drive growth against our corporate goals.

• Leverage data to grow the business and deliver personalized marketing initiatives for different audiences.

• Develop frameworks to support campaign tagging across marketing channels as well as conversion optimization strategies for web channels and campaign landing pages

• Manage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams to configure, test and integrate tools that optimize the user experience and collect data to inform marketing strategies

• Formulate hypotheses that can be tested, measured, and reported on to key audiences

• Help deepen understanding of client engagement across all digital channels throughout the buying journey by developing methods for tracking and analyzing user behavior and conversion data

• Maintain and track KPI performance and ensure that data and reports are updated and shared as appropriate.

• Create and maintain dashboards and reports for internal stakeholders that track and interpret key metrics

• Produce and present executive reports that provide recommendations to drive high-level decision-making.

• Develop and automate regular reports for internal stakeholders and leadership on a routine basis

• Develop automated reporting that supports transparency and democratization of data and respond to adhoc requests for analytics data and reports

• Use analytics data from disparate sources to evaluate the effectiveness of demand generation initiatives and provide recommendations for improvements in content marketing, user experience and conversions

• Participate in data initiatives to better understand our audience, content and product offerings across all platforms and digital marketing channels

• Perform all other duties as assigned.

Qualifications

• Bachelor’s degree (B.A. or B.S.) in Marketing, or related field preferred.

• Minimum five years of experience with marketing analytics including web, social media, and campaign performance; marketing communications or a closely related field.

• Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI.

• Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferred

• Strong knowledge of SQL for data extraction and manipulation is a plus.

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners.   Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

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Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program

• Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

Velera is an E-Verify Employer. Review the E-Verify Poster here.  For information regarding your Right To Work, please click here.

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.