Marketing Performance Analyst

Help drive global multi-million-dollar marketing strategies with data-driven decisions and insights. 
What's in it for you?

Are you a data-driven professional with a passion for MarTech? Do you thrive on digging into complex data to provide actionable insights? If you’re passionate about crypto, marketing, and data, we may have the perfect opportunity for you at the forefront of the gaming industry. We're looking for a Marketing Performance Analyst to join our dynamic team @ Easygo and help with global multi-million dollar campaigns for our global brands Stake and Kick. This role is the first of its kind, with amazing growth potential and the ability to shape how our marketing team use and applies data to our business decisions. Join a growing workforce of over 400 employees and help Easygo become a data-driven organisation. 

Your role with us: 

As our first Marketing Performance Analyst, you'll drive our data-driven marketing strategies by providing insights on marketing spend across multiple marketing channels, including digital, social media, email, and paid advertising. You will monitor and report on the performance of marketing campaigns, including ROI, conversion rates, and other key metrics. You will be pivotal in helping us at a crucial stage of our growth by providing a significant impact on our data-driven journey. This role will be at the forefront of shaping our Marketing team's data management processes, influencing key marketing decisions, marketing campaign audits and contributing to the success of our organization. You'll get to use your problem-solving skills to analyse our current marketing spend, build reports and metrics from scratch and work very closely with on both Stake & Kick projects. 

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!

What you will do: 

• Data Analysis & Reporting: Collect, analyze, and interpret data from various marketing channels, including digital, social media, email, and paid advertising.
• Performance Tracking: Monitor and report on the performance of marketing campaigns, including ROI, conversion rates, and other key metrics. Gathering, extracting and manipulating raw data from multiple data sources to pool the data to transaction cross checking and generate reporting for daily , weekly  & monthly performance tracking.
• Insight Generation: Develop insights and trends from data analysis to inform marketing strategies and improve overall campaign effectiveness.
• Dashboards & Tools: Create and maintain dashboards and tools that provide real-time visibility into marketing performance. Script coding to improve the automation and data accuracy.
• Collaboration: Work closely with the marketing, finance, and business intelligence teams to align data analysis with overall business objectives.
• Forecasting & Budgeting: Assist in forecasting marketing performance and budgeting by providing data-driven insights.
• Ad Hoc Analysis: Conduct ad hoc analyses as needed to support the marketing team and other stakeholders.

What you will bring: (our expectations for the role) 

• Bachelor’s or master’s degree in data science, Statistics, Computer Science, or related field.
• 3+ years working as a Data Analyst within the Marketing/Payment/Finance/Operations sectors.
• Strong proficiency in data analysis tools such as Python, and SQL, and data visualization tools like Tableau or Power BI.
• Strong Google suite integration experience. 

Bonus points if you also have:

• Sports & Gambling knowledge advantageous
• Cryptocurrency knowledge would be advantageous
• Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom
• Exposure to Netsuite

Some of the perks of working for us:

• EAP access for you and your family
• Access to over 9,000 courses across our Learning and Development Platform 
• Paid volunteer day
• Two full-time barista’s who will make your daily coffee, tea or fresh juice!
• Daily catered breakfast
• Massage Wednesdays - we get professionals to do this!
• Team lunches and happy hour in the office from 4pm on Fridays
• Fun office environment with pool tables, table tennis and all your favourite gaming consoles
• Help yourself drinks fridges and snack shelves

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.