CVS Health Jobs

Marketing Operations, Sr. Associate

CVS Health

Marketing Operations, Sr. Associate

Posted 2 Days Ago

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New York, NY, USA

In-Office

50K-122K Annually

Senior level

Fitness • Healthtech • Retail • Pharmaceutical

The Role

Manages marketing operations for health behavior-change campaigns, coordinating cross-functional teams, campaign approvals, timelines, proofs, vendors, budgets, reporting, and delivery monitoring. Leads implementation meetings, resolves blockers, supports regulatory reviews, maintains campaign documentation, and synthesizes test-and-learn insights. The role also contributes to project management, financial tracking, dashboards, and process development, with potential to own campaigns end-to-end after demonstrating strong performance.

Summary Generated by Built In

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Marketing Operations, Senior Associate (Hybrid) is at the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization.

As the Marketing Operations, Senior Associate (Hybrid) you will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.

Responsibilities include, but not limited to:

Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)

Manage trafficking of marketing campaigns within Aetna content approvals ecosystem – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.

Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.

Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.

Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed

Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed

Manage Pod finances and other reporting/dashboards

Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”

Synthesize learnings from "test & learn" marketing experiments on a regular basis

STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment

Required Qualifications

2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)

2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience

Preferred Qualifications

Degree or coursework in Marketing

Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred

Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus

Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key

Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment)

Experience in the healthcare industry is preferred but not required – but a passion for healthcare is necessary!
Education

• Bachelors or equivalent experience required

• 2-5 years experience

Anticipated Weekly Hours

Time Type

Full time

Pay Range

The typical pay range for this role is:

$50,188.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/30/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Skills Required

2+ years of experience in a marketing operations role in a large corporation
Experience with marketing channels such as email, direct mail, SMS, IVR/phone, paid media, or web
2+ years of project management experience, or 2+ years of marketing strategy/operations experience, or 1–2 years of consulting experience
Bachelor’s degree or equivalent experience
2–5 years of experience
Degree or coursework in Marketing
Professional experience with Microsoft PowerPoint and Excel
Familiarity with project workflow management tools such as Workfront or Smartsheet
Experience working in Agile methodology or a rapid test-and-learn environment
Healthcare industry experience
Ability to work autonomously and comfortably with ambiguity

CVS Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.

Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.

Learn more about CVS Health's Compensation & Benefits →

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The Company

HQ: Woonsocket, RI

119,959 Employees

Year Founded: 1963

What We Do

CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.