JOB SUMMARY
This job oversees and serves as a subject matter expert for critical operational elements in the development of marketing materials for an assigned line of business. This includes but is not limited to: facilitating the timely development, management, and optimization of customer and prospect marketing and communication materials; ensuring strategic alignment, compliance, and data accuracy; facilitating campaign setup to enable detailed tracking and analysis; collaborating with assigned team to understand goals, objectives, and strategies; and achieving service excellence in tactical support for growth or retention initiatives.
This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T, W, TH).
ESSENTIAL RESPONSIBILITIES
- Responsible for the cohesive operational planning of marketing campaigns. (25%)
- Serve as a marketing operations subject matter expert for assigned line of business to partner and consult with stakeholders to strategize and plan the development of materials. (20%)
- Develops and maintains status reporting to ensure transparency of project priorities and status to all stakeholders. (15%)
- Organizes and leads internal and cross-functional status meetings to ensure the successful end-to-end completion of campaigns (kickoffs, status updates, retrospectives, etc.) (15%)
- Collaborates with agency and vendor partners to ensure smooth processes, workflow, and prioritization of work across team. (15%)
- Collaborates with team to develop timing & prioritization of strategic planning and campaign execution to meet the needs of the business. (15%)
- Represents the team/department in cross-functional meetings. (5%)
- Partners with Procurement & vendors on the execution of contracts. (5%)
- Collaborates in the production of materials including creating and maintaining project plans, versioning, vendor data testing, and proofing. (5%)
- Works with stakeholders to ensure materials are compliant and accurate according to government contracts and marketing guidelines. (5%)
- Other duties as assigned or requested.
EDUCATION
Required
- Bachelor's Degree in Business, Marketing, Communications, English, Health Policy or related OR 6 years of related and progressive experience in lieu of Bachelor's
Preferred
- None
EXPERIENCE
Required
- 3 years in Marketing Communications or Campaign Development, Execution, or supervision
Preferred
- Professional experience using technology, tools, and AI in a Marketing function
LICENSES or CERTIFICATIONS
Required
- None
Preferred
- None
SKILLS
- Verbal Communications
- Written Communications
- Stakeholder Management
- Project Management
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based or Remote
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$62,700.00Pay Range Maximum:
$97,200.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best. Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia. We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions. We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
