Marketing Operations Specialist

We are a fast-paced, growth-oriented company that operates 100% remotely. We specialize in data consulting and data engineering solutions for mid-size, growth-stage startups in the US. With a flat organizational structure, we place a strong emphasis on trust and autonomy. Our culture encourages proactive problem-solving, and we value employees who take the initiative rather than expecting a traditional corporate approach.

Who Are We Looking For: 

We are seeking an individual who is detail-oriented and proactive. Someone who asks the right questions without needing to be prompted, who takes ownership of challenges, and actively works to solve them. We value a candidate who seeks constructive feedback and demonstrates accountability for operational success. This role requires someone who can analyze campaign performance over time and continuously suggest improvements to drive better results.

Key Responsibilities:

• Prospecting or qualifying leads – Assist the sales team in qualifying potential customers.
• Develop and drive GTM strategies for the service offerings.
• Liaise with the marketing team to undertake demand-generating activities such as webinars. Frequent two-way interaction with industry marketing - collaborating on market direction and developing specific messaging/programs for vertical and sub-market segments - to deliver on MQL.
• Plan, execute, and optimize email marketing campaigns—from content creation to delivery—to drive engagement and maximize open and click-through rates.
• Monitor email performance metrics (open rates, click rates, bounce rates) and work on improving email deliverability.
• Manage LinkedIn campaigns to ensure smooth execution and optimize outreach.
• Send out bulk marketing emails and SMS campaigns to prospects.
• Research prospects' backgrounds to draft personalized responses for those who show interest.
• Collaborate with the sales and marketing teams to ensure prospects are effectively nurtured till handoff to Sales.
• Managed and maintained data integrity in CRM to track prospects and keep records updated.

It is a 100% Remote opportunity with an overlap of 7pm IST to 12 am IST.

• Qualifications:
• Bachelor's degree in marketing/business or a related field.
• 2-5 years of experience in marketing operations.
• Experience working with startups and remote environments would be preferred.
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales would be a plus.
• Hard Skills:
• Strong research skills and ability to interpret prospect data effectively.
• Good understanding of CRM systems, basic B2B marketing, and sales processes.
• Good understanding LinkedIn Sales Navigator, SMS tools, Email marketing tools.
• Ability to manage LinkedIn campaigns, bulk email, and SMS marketing.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid) and CRM platforms (e.g., Salesforce, Zoho).
• Knowledge of email deliverability best practices, including list segmentation, email authentication (e.g., DKIM, SPF), and avoiding spam triggers.
• Soft Skills:
• Entrepreneurial spirit and self-motivation.
• Strong communication skills (both verbal and written).
• Ability to read between the lines and understand underlying prospects' needs.
• Smart, resourceful, and comfortable taking constructive feedback.
• Willingness to go beyond assigned tasks to contribute to growth.

• Flexible work hours
• Rapidly Growing Company
• Awesome work culture
• Learn From Experts
• Work-life Balance
• Competitive Salary
• No Hierarchy
• Highly Collaborative work environment
• Executive Presence
• End to End Problem Solving
• 50%+ Tax Benefit
• 100% Remote Company

If you thrive in a fast-paced environment, are eager to learn, and are passionate about making an impact, we’d love to hear from you!

Apply Now to be part of our growing team.