Marketing Operations Specialist

The Opportunity

The Marketing Operations Specialist provides day-to-day execution and administrative support that enables the marketing organization to execute efficiently, consistently, and at scale.

Working within established Marketing Operations strategies, frameworks, and processes, this role executes campaigns, maintains marketing technology and data, supports automation and reporting, and helps identify opportunities to improve operational efficiency.

Key Responsibilities

• Execute email campaigns and marketing programs across channels

• Build and QA campaigns, forms, landing pages, and related marketing assets

• Execute audience segmentation, list management, and data hygiene processes based on established requirements

• Coordinate campaign timelines, requirements, and operational dependencies

• Provide operational support for webinars, events, and other marketing programs

• Help administer and maintain the marketing automation platform

• Build, maintain, and troubleshoot workflows and automations based on established requirements

• Execute lead management and lead scoring workflows based on established frameworks

• Monitor campaign and data processes and escalate issues as needed

• Support testing and deployment of new marketing technology and capabilities

• Produce and maintain recurring marketing reports and dashboards

• Pull, organize, and validate campaign and program performance data

• Support data quality and consistency across marketing systems

• Support measurement and reporting processes established by Marketing Operations

• Follow and help maintain established operational standards and QA processes

• Document recurring processes and workflows

• Identify manual processes and recurring work that may benefit from automation or improvement

• Support implementation of process improvements and automation initiatives

Job Qualifications:

• 2–4+ years of experience in marketing operations, marketing automation, campaign operations, or a related field

• Experience with a marketing automation platform such as Salesforce Account Engagement (Pardot), Marketo, HubSpot, or similar

• Experience executing email campaigns and managing marketing databases

• Strong attention to detail and commitment to data quality

• Comfortable working with data, reporting, and spreadsheets

• Strong organizational and project coordination skills

• Ability to manage multiple priorities and deadlines

• Ability to work collaboratively with cross-functional marketing teams

• Strong problem-solving and troubleshooting skills

Nice to Have:

• Salesforce experience

• Experience with marketing automation workflows and lead management

• Experience supporting B2B marketing programs

• Familiarity with campaign reporting and marketing performance metrics

• Interest in emerging marketing technology and AI-enabled workflows

• Experience identifying opportunities for automation or process improvement

About 

Ookla, an Accenture company, is a global leader in connectivity intelligence that brings together the trusted expertise of Speedtest®, Downdetector®, Ekahau®, and RootMetrics® to deliver unmatched network and connectivity insights. By combining multi-source data with industry-leading expertise, we transform network performance metrics into strategic, actionable insights.

Our solutions empower service providers, enterprises, and governments with the critical data and insights needed to optimize networks, enhance digital experiences, and help close the digital divide. At the same time, we amplify the real-world experiences of individuals and businesses that rely on connectivity to work, learn, and communicate. From measuring and analyzing connectivity to driving industry innovation, Ookla helps the world stay connected.

About Accenture

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

Benefits 

Ookla, an Accenture Company, offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

Compensation Range 

Compensation at Ookla, an Accenture company, is determined based on a variety of factors, including the role, geographic location, job-related knowledge, skills, and experience. As required by applicable law, Ookla provides a reasonable base salary range for this position of $60,000 to $75,000. Actual compensation will depend on the candidate's qualifications and other relevant factors. We anticipate this job posting will be posted until 12/15/2026.

We believe that no one should be discriminated against because of their differences. All
employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and
more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture-Equal-Employment-Opportunity-Statement.pdf
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service members.

Applicants for employment in the US must have work authorization that does not now or in the
future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or Ookla, an Accenture Company, or an affiliated Accenture business may not be eligible for consideration.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

Federal and State Notices | Accenture