Marketing Operations Manager

As a modern-day Marketing Operations Manager, this candidate should demonstrate AI-first thinking and will be responsible for managing and optimizing the systems, processes, and integrations that power the marketing organization. This role ensures data accuracy, campaign efficiency, and seamless coordination between marketing, sales, and business operations through the effective use of AI, marketing technology, and CRM. 

The candidate will oversee system integrations (including HubSpot and Salesforce), manage workflow and campaign automation, troubleshoot sync and data flow issues, and explore new technology investments. A key part of the role will be working closely with the Director of Marketing Operations to ensure any new requests major SaaS or other technology goes through an overall review prior to vendor onboarding, which includes comparisons with equivalent SaaS, gap analysis and feature set reviews.  Additionally, this role will support process improvement initiatives, documentation, and vendor management to ensure operational excellence across the marketing technology stack.

Essential Duties and Responsibilities 

1. Systems and Integration Management 

• Monitor and maintain HubSpot ↔ Salesforce integration, ensuring sync health and accurate data exchange between systems. 

• Troubleshoot and resolve integration and sync errors related to contacts, leads, campaigns, and other marketing data. 

• Support and oversee additional marketing technology integrations to maintain data consistency and workflow efficiency. 

• Conduct periodic reviews of system configurations and recommend enhancements to improve performance and reporting accuracy. 

2. Campaign and Workflow Operations 

• Configure, test, and monitor marketing automation workflows and campaign programs within HubSpot. 

• Manage campaign membership through list imports, segmentation, and association with Salesforce campaigns. 

• Perform quality assurance (QA) checks to validate campaign setup, data accuracy, and proper system tracking prior to launch. 

• Collaborate with campaign managers to ensure effective lead capture, nurture, and follow-up processes. 

3. Data and Lead Management 

• Oversee lead flow, routing, and syncing processes between HubSpot and Salesforce. 

• Troubleshoot and resolve issues related to lead assignment, scoring, and data integrity. 

• Partner with Sales Operations to maintain clean data and improve lead lifecycle management. 

• Support data governance initiatives and enforce marketing data best practices. 

4. Salesforce Support and Administration 

• Partner with Salesforce Administrators to address bug fixes, permission requests, and system enhancement requests. 

• Participate in user acceptance testing (UAT) for new system features or configuration changes. 

• Maintain documentation of system updates, workflows, and process changes. 

• Assist with periodic audits of user access, permissions, and data integrity. 

5. Project and Request Management 

• Manage JIRA tickets or equivalent project management systems to track marketing system requests, enhancements, and incidents. 

• Prioritize and communicate the status of open tickets to stakeholders. 

• Collaborate cross-functionally with IT, Security, IT Procurement, and Legal  to ensure timely resolution of issues and completion of projects or new vendors being onboarded. 

6. Vendor and Financial Management 

• Serve as the primary point of contact for marketing technology vendors. 

• Coordinate purchase orders (POs), track invoices, and ensure subscriptions are renewed on time. 

• Partner with Finance and Procurement to ensure payment processing and budget compliance. 

• Maintain documentation for vendor contracts, renewals, and service agreements.