Marketing Operations Manager

Reposted 15 Days Ago
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Turkey
Hybrid
Senior level
Information Technology • Internet of Things
The Role
The Marketing Operations Manager optimizes marketing strategies by managing technology, enhancing automation workflows, and analyzing campaign metrics to drive growth.
Summary Generated by Built In
Insider is seeking a forward-thinking, tech-savvy Marketing Operations Manager to join our marketing team.  This hybrid role is essential for driving the efficiency and effectiveness of our marketing strategies by leveraging advanced marketing technology and data analytics. Reporting directly to the VP of Marketing, you will be a key driver in Insider’s next phase of growth, optimizing our marketing tech stack and processes to deliver smarter, faster, and more impactful marketing outcomes.

Key Responsibilities

  • Marketing & Revenue Operations
  • Own and continuously enhance our marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns.
  • Manage and optimize our marketing technology ecosystem, including HubSpot, Salesforce, and other essential tools, ensuring seamless integration and maximum ROI.
  • Ensure that marketing automation processes are optimized and used appropriately by the global marketing team. Identify opportunities to integrate AI-driven automation within marketing workflows to improve efficiency and accuracy.
  • Support campaign creation and execution by developing email, landing page, form, and digital ad templates to empower the marketing team with efficient tools.
  • Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence. Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence.
  • Collaborate closely with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity.
  • Maintain data integrity and proactively troubleshoot system issues.

  • Business Analysis
  • Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance.
  • Analyze complex datasets to uncover actionable insights and recommend data-driven strategies that enhance marketing effectiveness.
  • Monitor marketing KPIs to ensure we are on top of our results and performance. Support marketing decision-making by delivering clear, data-backed recommendations.

Requirements and Skills

  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • +5 years of experience in marketing operations, marketing analytics, or a similar role.
  • Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with experience in building and interpreting marketing reports and dashboards.
  • Excellent problem-solving skills and attention to detail
  • Strong desire to learn about CRM and marketing automation systems
  • Self-motivated and extremely resourceful in driving projects forward
  • The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
  • Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
  • Genuine curiosity around emerging technologies and marketing trends

Top Skills

AI
Data Analytics
Hubspot
Marketing Technology
Salesforce
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The Company
HQ: Kağıthane, Istanbul
1,162 Employees
Year Founded: 2012

What We Do

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

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