The Role
The Marketing Operations Manager optimizes marketing strategies by managing technology, enhancing automation workflows, and analyzing campaign metrics to drive growth.
Summary Generated by Built In
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.
Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.
From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
Insider One is seeking a forward-thinking, tech-savvy Marketing Operations Manager to join our marketing team. This hybrid role is essential for driving the efficiency and effectiveness of our marketing strategies by leveraging advanced marketing technology and data analytics. Reporting directly to the VP of Marketing, you will be a key driver in Insider One’s next phase of growth, optimizing our marketing tech stack and processes to deliver smarter, faster, and more impactful marketing outcomes.
What You Will Do
- Marketing & Revenue Operations
- Own and continuously enhance our marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns.
- Manage and optimize our marketing technology ecosystem, including HubSpot, Salesforce, and other essential tools, ensuring seamless integration and maximum ROI.
- Ensure that marketing automation processes are optimized and used appropriately by the global marketing team. Identify opportunities to integrate AI-driven automation within marketing workflows to improve efficiency and accuracy.
- Support campaign creation and execution by developing email, landing page, form, and digital ad templates to empower the marketing team with efficient tools.
- Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence.
- Collaborate closely with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity.
- Maintain data integrity and proactively troubleshoot system issues.
- Business Analysis
- Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance.
- Analyze complex datasets to uncover actionable insights and recommend data-driven strategies that enhance marketing effectiveness.
- Monitor marketing KPIs to ensure we are on top of our results and performance. Support marketing decision-making by delivering clear, data-backed recommendations.
What You Will Need
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 5+ years of experience in marketing operations, marketing analytics, or a similar role.
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Strong analytical skills with experience in building and interpreting marketing reports and dashboards.
- Excellent problem-solving skills and attention to detail.
- Strong desire to learn about CRM and marketing automation systems.
- Self-motivated and extremely resourceful in driving projects forward.
- The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround.
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth.
- Genuine curiosity around emerging technologies and marketing trends.
What We Offer
- Enjoy a monthly meal allowance designed to enhance your daily routine
- Access comprehensive private health insurance.
- Find your people with yoga classes, running and cycling clubs, and nutrition workshops.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, Neoskola, and CloudGuru.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there.
To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.
If this sounds like who you are and where you aspire to be, we are excited to meet you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider One on LinkedIn, Instagram, Youtube, and Medium!
Top Skills
AI
Data Analytics
Hubspot
Marketing Technology
Salesforce
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The Company
What We Do
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).
Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.
