Marketing Operations Manager
About Sundae
Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. For too long, the process of selling outdated and damaged houses has been terrible for sellers. Local property investors capitalize on homeowner distress to purchase houses cheaply and resell them for huge profits.
Sundae is putting more of those profits back in the hands of the homeowner. We’ve developed a model to predict when sellers will need our help, and a best-in-class sales and marketing team to reach them and a trusted brand that allows us to grow even faster through word of mouth and referrals. With scale and efficiency, we’re able to redistribute economic value to sellers in the form of the most competitive price so that Sundae can become the largest buyer of homes that need love in the United States.
We are a Tier 1 Venture Capital backed company with product-market fit, scaling revenue, and a massive addressable market opportunity. Our team is composed of seasoned leaders from real estate and marketplace businesses and with significant high-growth company experience (Airbnb, Dropbox, Chime, LendingHome).
Joining Sundae means being part of the team that’s bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you’re driven by making a positive impact on people’s lives and want to support our mission, we’d love to hear from you.
About the Role
We’re looking for a Marketing Operations Manager to lead key programs that drive brand growth, lead generation, and customer advocacy. You’ll own and execute our Reputation Management, Referral, and Hyper-local Marketing programs.. You’ll also manage core marketing ops functions like MQL tracking, sales handoff optimization, and sales collateral development. This role is ideal for someone who’s process-driven, collaborative, and focused on results.
Responsibilities
Reputation Management
Lead efforts to build and maintain a positive brand reputation.
- Develop processes to gather customer feedback and reviews.
- Collaborate with sales and other teams to ensure consistent participation in feedback collection.
- Implement tools or systems to simplify the review process.
- Create guidelines for responding to customer feedback, ensuring a professional and consistent approach.
Referral Program
Manage a referral program to generate leads through satisfied customers.
- Maintain customer contact lists for outreach.
- Execute campaigns to encourage referrals, such as emails or customer appreciation efforts.
- Engage loyal customers to promote the brand.
- Test strategies to motivate customers to refer others.
- Work with sales teams to align referral efforts with customer interactions.
Targeted Marketing
Oversee marketing campaigns to increase brand awareness and leads in specific markets.
- Identify key areas for focused marketing efforts.
- Develop and test localized marketing strategies, such as events or direct outreach.
- Partner with sales teams to align campaigns with market needs.
Marketing Operations
Support marketing and sales processes to drive efficiency and results.
- Track and optimize the flow of marketing leads to sales teams.
- Monitor lead performance metrics and address any issues.
- Analyze data to improve lead generation and engagement.
- Create marketing materials for sales teams to use with customers.
- Assist with various marketing projects, such as event materials or campaign assets.
About You
You’re a proactive, detail-oriented marketer who loves building and optimizing programs that drive real business impact. You thrive at the intersection of strategy and execution, and you’re comfortable collaborating across teams to get things done. You bring strong organizational skills, a data-driven mindset, and a bias for action.
Why Sundae?
- Opportunity to revolutionize the real-estate industry with a mission to help those in need
- Scale with a rapidly growing organization, with tons of opportunity for growth
- Work with a team of fun and motivated individuals in a highly collaborative culture
Compensation & Benefits
- $90,000 plus bonus
- Competitive benefits package with 100% paid premiums for employee and 80% for dependents
- Stock Option Package
- Unlimited PTO
- Retirement benefits including pre- and post- tax options
We here at Sundae strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company but also as individuals. Sundae is an Equal Opportunity Employer.
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What We Do
Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. For far too long, homeowners without the time or resources needed to get a house market-ready have been taken advantage of when it comes time to sell if the house needs some love. We think this isn’t fair and we started Sundae to change this. Sundae offers an alternative to the unpredictability of the traditional real-estate agent sales process. With Sundae you sell as-is, on your timeline. That means you do no clean up, repairs, showings, or any work at all. Sundae was founded by seasoned finance and operations executives who helped build industry-leading technology and marketplace businesses. Together our founding team brings 35+ years of experience in real estate investment. But we’re more than a real estate company. We’re a marketplace looking to bring more value, confidence and convenience to sellers, when they need it most. Joining Sundae means being part of the team that’s bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you’re driven by making a positive impact in people’s lives and want to support our mission, we’d love to hear from you. Check out our open positions at sundae.com/careers
