Marketing Operations Manager
About Veza
Veza is the authorization platform for data security. Identity and security professionals use Veza to modernize access governance in the new IT landscape. By automating the work of finding and fixing excessive permissions on a continuous basis, Veza helps organizations achieve Least Privilege. Veza’s unique approach ingests metadata from any SaaS app or data system, organizes it as an authorization graph, and makes it searchable in real-time. Global enterprises like Blackstone, Wynn Resorts, Choice Hotels, and many more trust Veza to protect sensitive data and automate access reviews. Founded in 2020, Veza is a fully remote company and is funded by Accel Partners, Bain Capital, Ballistic Ventures, GV, Norwest Venture Partners, and True Ventures. To learn more, visit veza.com.
Location
Remote
About the Role
As the Marketing Operations Manager, you will own and optimize the operational backbone of Veza’s marketing efforts, ensuring alignment across marketing, sales, and revenue operations. You’ll be responsible for managing marketing systems, tracking performance, and driving process improvements that fuel pipeline growth. This role is highly collaborative, working closely with cross-functional teams to deliver actionable insights and support marketing campaigns that scale.
You Will:Marketing Systems Management:
- Own and manage marketing automation platforms (e.g., HubSpot, Marketo) and ensure seamless integration with CRM systems (Salesforce).
- Maintain and enhance marketing databases, ensuring data hygiene and segmentation accuracy.
- Collaborate with Sales and Revenue Operations to optimize MQL routing, lead scoring, and follow-up processes.
Performance Tracking & Analytics:
- Develop and maintain dashboards to measure marketing performance, pipeline impact, and campaign ROI.
- Analyze marketing data to identify trends, insights, and opportunities for optimization.
- Report regularly on the effectiveness of campaigns and provide recommendations for improvement.
Process Improvement:
- Design, document, and implement scalable processes to improve marketing efficiency.
- Work closely with demand generation, content, and digital marketing teams to streamline workflows and campaign execution.
- Support campaign planning with audience segmentation, performance insights, and attribution modeling.
Cross-Functional Collaboration:
- Partner with Sales, Product Marketing, and Revenue Operations to ensure alignment on go-to-market strategies.
- Collaborate with finance and leadership to forecast and report marketing contributions to revenue.
- Act as the key operational liaison between marketing and other departments to drive results.
You Are:
- Experienced: 5+ years in marketing operations or a similar role, ideally within a B2B SaaS or security company.
- Tech-Savvy: Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce expertise required), and analytics tools (e.g., Tableau, Looker, Power BI).
- Data-Driven: Skilled in analyzing and interpreting data to make informed decisions.
- Process-Oriented: Proven ability to design and implement scalable marketing workflows and processes.
- Collaborative: A team player who thrives in cross-functional environments and effectively aligns diverse stakeholders.
- Detail-Oriented: Highly organized with a focus on accuracy and process optimization.
Nice to Have:
- Experience in cybersecurity or identity industries.
- Familiarity with lead scoring models and ABM (Account-Based Marketing) strategies.
- Advanced certifications in Salesforce or marketing automation platforms.
- Experience mentoring or managing junior team members.
Our Culture
We’re driven to build a strong company culture and are looking for individuals with solid alignment with the following:
- Ownership Mindset
- Act with Integrity
- Guardians of our Customers
- Opinionated Humility
- Build Trust, Earn Trust
At Veza, your base pay is one part of your total compensation package. For this position, the reasonably expected pay range can be discussed with your recruiter for the level at which this job has been scoped. Your base pay will depend on several factors, including your experience, qualifications, education, location, and skills. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for equity and a competitive benefits package.
Veza is proud to be an equal opportunity employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants according to applicable federal, state, and local laws. If a candidate with a disability requires an accommodation during the recruitment process, please email [email protected]
About Veza
Veza is the identity security company. Identity and security teams use Veza to secure identity access across SaaS apps, on-prem apps, data systems, and cloud infrastructure. Veza solves the blind spots of traditional identity tools with its unique ability to ingest and organize permissions metadata in the Veza Authorization Graph. Global enterprises like Blackstone, Wynn Resorts, and Expedia trust Veza to visualize access permissions, monitor permissions activity, automate access reviews, and remediate privilege violations. Founded in 2020, Veza is headquartered in Redwood City, California, and is funded by Accel, Bain Capital, Ballistic Ventures, GV, Norwest Venture Partners, and True Ventures. Visit us at veza.com and follow us on LinkedIn, Twitter, and YouTube.
Top Skills
What We Do
Veza is the authorization platform for data security. Designed for hybrid, multi-cloud environments, Veza enables organizations to easily understand, manage and control who can and should take what action on what data. We empower customers to leverage the power of authorization for an identity-first approach to security, addressing critical business needs tied to managing access governance, data lake security, cloud entitlements, privileged access, and more. Global enterprises like Blackstone, ASAPP, Barracuda Networks, Choice Hotels, and a number of Fortune 500 and emerging organizations trust Veza to secure their enterprise data. Founded in 2020, Veza is headquartered in Los Gatos, California and is funded by Accel, Bain Capital, Ballistic Ventures, GV, Norwest Venture Partners, and True Ventures. To learn more please visit us at www.veza.com.
