Marketing Operations Manager

Job Title: Marketing Operations Manager

Department: Marketing

About the Role: 

Unite Us is looking for an experienced Marketing Operations Manager to join our growth marketing team as a critical team player to manage tech stack, drive efficiency, and support our overall growth engine for scale.  You will have the opportunity to directly impact our success by elevating our digital marketing, technology and process. 

What You'll Do:

Collaboration and Strategy

• Ensure alignment and understanding of digital marketing tactics with the organization’s broader digital efforts (Sales, Customer Success, Marketing).
• Develop and optimize marketing tools and technology, marketing program operations (webinars, website, online advertising, field marketing, ABM programs, content syndication, nurture programs, direct marketing), development and optimization of end-to-end program reporting and analytics with focus on pipeline and revenue. 

Technology and Tools

• Tactical oversight of our marketing automation platform, and the interactions with other integrated systems such as SalesForce.com, Pardot, Qualified, Clearbit …external data sources, and more
• Identify and manage a variety of marketing technology, data, and service vendors
• Keep a pulse on our tech stack holistically to ensure we are using best practices, avoiding duplicative tools, and data is remaining accurate and up-to-date
• Improve any processes as it relates to our tech stack

Performance measurement, and reporting

• Design, build, maintain marketing performance reporting providing meaningful insights
• Partner with marketing to suggest key areas for improvement

Process

• Oversee the lead flow of all market programs, and coordinate handoff to sales 
• Ensure data is syncing seamlessly across platforms (salesforce, pardot etc.) for accurate reporting
• Manage lead segmentation and targeting, email deliverability, data hygiene and cleanup 
• Segment and use the marketing database for greater campaign effectiveness
• Develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
• Troubleshoot and QA campaigns, workflows, data issues and other essential marketing ops functions 
• Establish and create best practices as it relates to data flowing through systems and to the sales team, marketing campaigns, lead scoring and prioritization, data integrity, and more
• Work with Digital team to plan and execute conversion optimization strategies
• Manage tech stack budget, track ROI, and optimize investments for maximum impact.
• Partner with Events Manager to align strategy and track event impact.

You’re a great fit for this role if:

• 5-7 years experience in digital marketing or marketing operations 
• Showcase exceptional communication, interpersonal, and analytical skills
• Proven success managing and delivering on multiple, cross-functional initiatives with minimal supervision. 
• Project management experience is a plus. 
• Bachelor’s degree in marketing or a related field
• Solid knowledge in website analytics tools (GA4)
• Demonstrated proficiency in managing and optimizing digital campaigns, marketing automation/email platforms, and analytics
• Familiarity with or ability to quickly learn software technologies such as Google Suite, Zoom, Slack, Salesforce, Pardot, Account Engagement,  Asana, etc.

Our Mission:

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S.-based
• The target pay range for this role is: $85,000-$105,000.  This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.
• All team members will be required to pass a background check which includes criminal, employment, and education verification 

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at [email protected] to request an accommodation.

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