Marketing Operations Manager

We are seeking a technically savvy and data-driven Marketing Operations Manager to join the Go-to-Market Effectiveness organization. You will be a key member of the Marketing Operations team and an enabler of go-to-market initiatives. The role will drive overall team-level efficiency, execute technical work within the martech stack, and report to the Senior Manager, Marketing Operations.

The ideal candidate embodies a growth mindset, constantly seeking opportunities to enhance both personal and professional skills. They are a technical problem solver, adept at identifying challenges and implementing scalable solutions, while maintaining a sharp attention to detail and follow-through on every task. With excellent communication skills and an analytical mindset, they prioritize tasks effectively, adapt under pressure, and collaborate seamlessly in dynamic, fast-paced environments to drive results. If that sounds like you, we want to hear from you!

What You'll Do

• Manage the administration, configuration, optimization, and database health of our marketing automation platform and other top-of-funnel martech tools
• Oversee the relationships with marketing technology vendors to ensure smooth execution of projects and alignment with business goals
• Partner with Revenue Operations, Sales Development, and Marketing on the lead management process and execution
• Track, test, analyze, and report insights about database performance to stakeholders to inform emerging strategies and optimize programs
• Perform database maintenance tasks to improve data quality, integrity, and hygiene
• Manage and implement integrations between systems and martech platforms to evolve the breadth of data that syncs and unlocks marketing performance insights
• Create and maintain technical documentation for marketing processes, ensuring clarity and accuracy for cross-functional teams and stakeholders
• Identify opportunities proactively to optimize workflows, streamline processes, and leverage automation to increase efficiency in Marketing Operations, Marketing, Customer Success and Sales productivity
• Collaborate with the Lifecycle Marketing team to build and optimize marketing automation programs that advance the customer journey from prospect generation, conversion, retention, and expansion
• Collaborate extensively with Go-to-Market and Marketing departments on campaign strategy, creative, targeting, optimization, execution and reporting
• Partner with key stakeholders across the organization to develop and manage the martech roadmap, gaining buy-in and communicating out requirements to support the business
• Apply best-in-class expertise when collaborating with leadership to determine the scope and prioritization of martech platform initiatives and communicate proactively with peers and leadership on plans, progress, and challenges
• Act as a primary and strategic liaison with IT to consolidate and prioritize requests originating from Marketing
• Troubleshoot and QA data issues, campaigns, workflows, and other key Marketing Operations functions
• Manage internal support requestsand training related to the martech platforms while cultivating a positive support experience
• Mentor and serve as a technical resource for junior team members, ensuring collective success
• Own end-to-end MAP program and CRM campaign setup, including the CMS lead forms, routing, and scoring

What You'll Need:

• 8+ years of experience in marketing operations or related fields
• 4+ years of experience successfully managing cross-functional projects
• Expertise in MAPs and CRMs—Marketo and Salesforce required—with experience in integrating event and webinar tools such as Captello, Vimeo, and Zoom
• Marketo certification required, with an extensive understanding of database concepts and segmentation to build lists and target audiences
• Excellent project management abilities, particularly in drip and nurture email development, quality assurance, and deployment
• Experience working with HTML and troubleshooting HTML errors
• Solid understanding of B2B SaaS demand generation programs, lead lifecycles, and marketing principles and strategy
• Previous experience with deployment and optimization of lead scoring, as well as improvement of email deliverability and landing pages
• Four-year college degree or equivalent experience

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here. 

Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected]. 

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