Marketing Operations Manager

Our Team
The Marketing Ops Team is a commercial function responsible for planning and optimizing our delivery of leads to our clients. With a unique view across the entire lead generation funnel the Marketing Ops team has a large number of levers at its disposal to plan and improve our lead generation performance for MVF and its clients. The team ensures that clients perform well from our leads, continue to order higher budgets and that MVF is able to fulfil these orders efficiently and profitably
The Role
The Marketing Manager will be responsible for leading a team within the Americas B2B Marketing Operations/Strategy function of the marketing ops function to ensure that opportunities are seized on and prioritised in order to hit overall gross profit targets. The Marketing Manager ensures that team activities are well defined, responsibilities clearly understood and delivery is on time to a high quality whilst constantly looking for opportunities for improvements in both campaign and team performance. The Marketing Manager owns the performance of the Americas B2B sector and ensures client feedback is understood and communicated across teams with an understanding of the potential impact of any changes.
Your Responsibilities:

1. Lead a team of 3-5 marketing ops executives (size dependent on region / subsector)
   • Hold 1:1s with marketing executives to help coach effective campaign management and identify issues and opportunities within their region/subsector
   • Work with the VP of Marketing Strategy to maintain a planned org structure for their region/subsector to ensure adequate resourcing within their team
   • Interview new members for the marketing executive role
   • Ensure new starters are on-boarded effectively and that SMART objectives are set for all marketing executives to set direction and manage their progress
   • Support salary review and progression processes
2. Develop subcategory strategies within their region/subsector to ensure long term gross profit for MVF and client success
   • Create marketing plans and set targets for marketing teams to deliver against
   • Identify and deliver high-impact subcat or portfolio opportunities
   • Co-ordinate meetings with sales, individual marketing teams and the contact centre to analyse performance
   • Instigate tests and measure outcomes to grow beyond our existing delivery capabilities. This can be new channels, landing page optimisations or creative approach
   • Partner with sales to deliver material that supports their goals of profitable growth from their accounts
3. Provide commercial leadership in Americas B2B
   • Communicating the sector's commercial plan to their team and ensuring the correct initiatives are prioritized and worked on within their region/subsector
   • Support on the delivery of key commercial projects
   • Provide an escalation point to address high priority opportunities or risks

What Success Looks Like:

• Americas B2B gross profit is ahead of target
• Americas B2B performance is always understood and a strategy for future growth is defined
• Ops team members are trained and managed effectively to perform well against OKRs and KPIs
• Ops team are delivering key responsibilities expected of them (subcategory deep-dives, disposition reports)

Our Ideal MVFer will have:

• Proven analytical ability
• Strong commercial understanding
• Management experience