AT A GLANCE
RVO Health is seeking a Marketing Operations Manager to contribute to our mission of promoting health and wellbeing for all. In this role, you will be responsible for executing all lifecycle marketing email/SMS efforts and being a SME across the email/SMS channel. You will work on both the Optum Perks and the Prevention businesses within RVO Health (Real Appeal, Wellos, Quit for Life, etc).
The ideal candidate for this position will have expertise in Iterable (or a comparable ESP), but should also demonstrate a willingness to learn and adapt to other platforms and technologies. As the Marketing Operations Manager you will be responsible for developing and implementing measurable lifecycle marketing campaigns that align with our core key performance indicators (KPIs), as well as owning email/SMS reporting. Collaboration with the marketing and technology teams will be crucial in identifying areas for improvement and maximizing business impact.
Your primary focus will be on optimizing our communications and experiences to ensure they are flawless, consumer-centric, measurable, and impactful. This will involve exploring innovative technologies and strategies that can enhance our delivery of exceptional experiences in a more efficient manner. You will act as a strategic partner, working closely with cross-functional teams to develop and execute email and SMS messages, customer journeys, automation, testing plans, and identifying technical and data requirements for implementation. Additionally, you will continuously measure and optimize these initiatives for ongoing success.
This is an exciting opportunity to join a fast-paced start-up environment and take on a new and dynamic role.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
What You’ll Do
- As the ESP subject matter expert (SME), scope, architect, and guide the automation and integration of email, mobile push, and SMS campaigns throughout the customer journey, ensuring accurate data flow accuracy
- Manage marketing technology and automation, analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to drive strategic conversations and enable digital initiative strategies.
- Create and manage preference center and optimal opt out experience for consumers
- Conduct thorough quality assurance (QA) testing of customer journeys within the ESP to ensure seamless execution and compliance with defined business requirements
- Create monthly email newsletters for the Optum Perks business & execute + work with creative on creating one-off emails for the Perks business and executing those emails
- Work cross-functionally to operationalize technology solutions, optimize marketing automation and digital marketing initiatives from concept to measurement.
- Collaborate as needed to help develop, scale, and execute data-driven retention marketing campaigns and strategies
- Within Iterable – utilize and set up data extensions, scheduling automated emails and SMS, publication lists, setup journeys, decision splits and A/B tests, code emails, adjust HTML with tables, padding, bullets – back engineering from code + be SME/owner of data within the ESP
- Drive department goals through discovery, implementation, and improved tech stack capability utilization
- Develop/revise plans and recommendations for future initiatives/campaigns based on
- analysis of results from previous initiatives - analyze results of marketing campaigns using applicable metrics and develop/manage plans to optimize future performance
- Architecture and integration skillset and experience required as we launch and enhance capabilities in a fast-paced environment
Above all else you’ll be the owner of your work and the projects that you’re responsible for.
What We’re Looking For
- BS/BA degree in Marketing, or relevant experience.
- Ideal candidate is ambitious, scrappy, curious, self-starter, organized, can lead and drive their own projects
- Knowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising.
- Within Iterable or comparable ESP - preferred experience with Ampscrip/Handlebar, coding emails/HTML, lists and/or data extensions, scheduling, automation, file imports, journey validation, SMS, Push, CSS, mobile view, UTM tracking. At least 3 years of hands-on experience working within a customer engagement platform.
- SQL experience preferred
- Experience with digital tracking to prove the effectiveness of marketing campaigns. Proficient in Google Analytics, Adobe Analytics, and/or other analytics practices - Tableau, Databricks, and/or Looker or similar technology stack experience a plus.
- 3+ years in marketing communication, business operations, marketing/sales operations, or a similar role.
- 2+ years experience in the healthcare industry preferred
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
