Marketing Operations Manager

ABOUT US

At Vida, we help people get better — and we’re helping the healthcare system get better, too.

Vida is a virtual health clinic that provides expert, personalized, on-demand health coaching and programs from a network of experienced health care providers — like Prescribers, Registered Dietitians, Therapists and Health Coaches — through an easy-to-use app. We focus on managing chronic cardiometabolic conditions — like diabetes, obesity and hypertension — as well as achieving lifestyle health goals like eating more healthfully, getting more exercise, losing weight and reducing stress.

By combining advanced technology with the top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. We are trusted by Fortune 1000 companies, major national payers and large providers to enable their employees to live their healthiest lives.

**Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered.

Vida’s business is growing faster than ever. In light of our ambitious growth objectives, Vida’s Marketing team is looking for a Marketing Operations Manager to up-level our Demand Generation efforts by optimizing our marketing technology systems and processes. As the Marketing Operations Manager, you’ll play a critical role in maximizing the return on investment (ROI) from our campaigns and growing our top-of-funnel pipeline efficiently. You’ll lead with curiosity while rapidly learning our tech stack and finding ways to make it more effective. Ultimately, you’ll build quantifiable experience bringing data-driven insight to senior leaders and cross-functional stakeholders as the go-to expert on our marketing “operating system.”

Responsibilities:

• Lead management and strategic direction of the marketing tech stack:
• Assess existing marketing tech stack (including Hubspot, Wordpress, Semrush, and Clickup), rationalize it as needed and up-level how we use it to deliver better performance and transparency.
• Diagnose and resolve issues with workflows/connections between systems and suggest new ways to optimize how we set up the systems.
• Work cross-functionally to ensure optimal syncing with other complementary systems (e.g., Salesforce, Outreach.io).
• Spearhead marketing automation programs and campaigns:
• Develop automated email campaigns and lead workflow automations in Hubspot and optimize performance.
• Set up and track multichannel campaigns across owned and paid channels. Partner with internal channel owners and external vendors who will develop the assets (ad sets, social campaigns, website updates, other associated content).
• Own marketing performance reporting:
• Build comprehensive reporting dashboards and processes in collaboration with Sales Operations and derive insights from data to inform commercial strategy.
• Diagnose and improve issues with data hygiene, workflows, metrics and technologies involved with reporting.
• Improve cross-functional project management:
• Own project management tools (including Clickup) and leverage to develop and manage project management processes that ensure timely completion of deliverables across stakeholders.
• Facilitate collaboration across teams and ensure the efficient use of tech stack and project management tools.
• Manage external vendor relationships and ensure effective prioritization/identify ways to improve ROI from this support.

Qualifications:

• 5+ years related marketing operations and marketing automation experience.
• Experience with overseeing and connecting marketing tools, including Marketing Automation Platforms (ideally including Hubspot), Account Based Marketing tools, Salesforce and websites.
• Experience creating synthesized reporting dashboards across multiple systems.
• Familiarity with inbound/outbound demand generation tactics as it relates to marketing automation.
• Sharp business acumen, problem-solving abilities and curiosity, with a love of identifying and sharing insights from data.
• Excellent project management skills, both individually and building processes to drive coordination across multiple teams.
• Strong communication and effective collaboration with cross-functional teams including Marketing, Sales, Design and external vendors.

Nice To Have:

• Experience working with B2B2C business models.
• Familiarity with buyers and influencers involved in employer-sponsored benefits ecosystem.
• Knowledge of best practices around lead scoring and conversion between lead, MQL and SQL.
• Experience building/editing marketing automation workflows.

Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.

Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral.

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