Manager, Marketing Operations

TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform - uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor's offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We're a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
We seek a detail-oriented and strategic-minded Manager, Marketing Operations to join our team. As the Manager, you will partner with our Marketing and Revenue operations team by optimizing our marketing processes, implementing efficient workflows, and leveraging data-driven insights to drive marketing effectiveness. The ideal candidate will have a strong background in marketing analytics, project management, and marketing technology platforms.
What You'll Be Doing:
1. Marketing Technology Management:

• Manage and optimize marketing technology, including Marketo, 6Sense, Drift, Outreach, Full Circle, and other marketing platforms

• Collaborate with Revenue Operations and other relevant stakeholders to integrate and maintain marketing systems

• Stay up-to-date on industry trends and advancements in marketing technology to ensure the company remains competitive

2. Data Analysis and Reporting:

• Analyze marketing performance data to measure the effectiveness of campaigns and initiatives through Full Circle and other marketing attribution platforms

• Generate regular reports and dashboards to communicate key insights and performance metrics to stakeholders

• Identify trends and opportunities for optimization based on data analysis

3. Marketing Process Optimization:

• Identify opportunities to streamline marketing processes and improve efficiency

• Develop and implement standardized workflows and best practices across marketing teams

• Continuously monitor and evaluate marketing processes to identify areas for improvement

4. People Management:

• Provide leadership, coaching, and mentorship to enable high quality work and strong team performance

• Coach, motivate and lead team member(s) to help reach their optimum performance level(s)

What You Bring:

• 8+ years of experience in marketing operations, marketing analytics, or related roles

• 4-5 years Marketo experience and Marketo certification required

• Experience managing people; with a focus on development, performance, and productivity

• Strong analytical skills with experience in data analysis and reporting

• Proven track record of optimizing marketing processes and driving efficiency

• Strategic thinker with a results-oriented mindset and a focus on continuous improvement

• Proficiency in marketing technology platforms such as SFDC, Marketo, Outreach, and others

• Excellent project management skills with the ability to manage multiple projects simultaneously

• Strong communication and interpersonal skills with the ability to collaborate effectively across teams

Perks & Benefits We Offer:

• Our hybrid teams bring together top talent from Mexico, the US, and around the globe
• Work from prime office spaces in the Reforma area of Mexico City
• Enjoy our comprehensive benefits with excellent medical, dental, vision, and life insurance coverage for you and your family
• Our annual wellness programs focus on both mental and physical well-being, with reimbursements, company-wide wellness days, and volunteer opportunities
• Enjoy additional perks and allowances, including a savings fund, monthly teleworking allowance, grocery vouchers and travel insurance
• With our LinkedIn Learning License, you'll have access to self-paced learning opportunities to help you grow and develop
• Enjoy our flexible time off policy with no limit on the number of days off
• Finally, you'll be part of a team that's truly mission-driven and dedicated to making a difference in the world of healthcare

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We've been recognized as one of the Best Places to Work in Los Angeles (2022), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000's list of Fastest Growing Companies.
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.