- Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
- Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
- Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
- Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
- Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
- Demonstrated track record of delivering positive results on high-impact projects.
- Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
- Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
- Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
- Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
- Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
- Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
- Strong project management skills with proven ability to organize, prioritize and delegate assignments.
- Experience working with budgets, resource planning, or campaign tracking systems.
- Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.
- Master's degree in Marketing or Business Administration.
- Certified Brand Manager or Certified Project Manager.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 7+ years of experience in marketing strategy and operations management
- Strong understanding of marketing technology tools, including Salesforce, HubSpot, or Marketo
- Ability to create and interpret dashboards, KPIs, and ROI metrics
- Excellent verbal and written communication skills
- Ability to deliver clear and effective presentations
- Strategic thinking focused on processes, best practices, and efficiency
- Strong project management skills, including organization, prioritization, and delegation
- Experience with budgets, resource planning, or campaign tracking systems
- Master's degree in Marketing or Business Administration
- Certified Brand Manager or Certified Project Manager certification
Valley Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Valley Bank and has not been reviewed or approved by Valley Bank.
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Healthcare Strength — Health coverage spans medical, dental, and vision with HSA/FSA options alongside life, AD&D, disability, and EAP support. The breadth presents as a comprehensive, modern package for a regional bank.
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Leave & Time Off Breadth — Time off offerings include vacation/PTO, sick leave, and volunteer PTO. Feedback suggests these elements contribute positively to work–life balance even when base pay feels light.
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Retirement Support — Retirement programs include a 401(k) with company match and, for eligible employees, a deferred compensation plan. The presence of these programs strengthens total compensation.
Valley Bank Insights
What We Do
At Valley, we aren’t just your average financial institution; we're your trusted partner in building a brighter future. With a widespread presence across the U.S., we've been serving communities since 1927. For over 95 years, our team of dedicated professionals has been committed to creating better banking opportunities for our customers and fostering growth and prosperity in the communities we serve. From personalized financial solutions to comprehensive banking services, home mortgages, commercial lending, and wealth management, we're here to help you achieve your financial goals, no matter how big or small. We understand that each individual and business has unique challenges and opportunities, and we're here to listen, understand, and provide tailored solutions to help you succeed. ©2025 Valley National Bank. Member FDIC. Equal Opportunity Employer. Equal Housing Lender. All Rights Reserved.
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