Marketing Operations Manager

Key Responsibilities

• Act as administrator and technical owner of Vena's marketing technology stack (HubSpot, Salesforce integration, 6Sense, tracking and tagging, and related ad-tech integrations), maintaining reliability and data accuracy across the platform 
• Maintain and update lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and a seamless handoff between Marketing and Sales 
• Drive and operationalize full-funnel automated nurture strategies and campaign workflows in close collaboration with Marketing and Sales Operations 
• Identify and implement AI-enabled automation, segmentation, and reporting enhancements that improve speed, data quality, and decision-making, while ensuring responsible AI usage and governance alignment 
• Ensure marketing campaigns adhere to privacy and compliance standards, and support the department's clean-data goals through diligent adherence to data capture best practices 
• Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, lifecycle conversion, pipeline impact, and marketing ROI 
• Work with Sales Operations to ensure seamless integration with Vena's CRM system, so that key sales events flow back into the marketing tech stack for campaign and attribution visibility 
• Educate Marketing and the wider RevOps team about marketing automation capabilities and the team's role in enhancing the buyer's journey 
• Play a key role in developing and driving ABM orchestration from an operations standpoint 
• Communicate complex, technical solutions clearly to Marketing and Revenue Operations stakeholders 

Skills, Knowledge and Expertise

• 5+ years of experience in Marketing Operations, enhancing processes, tools, reporting, metrics, and policies 
• Proven experience owning or administering a marketing technology stack (HubSpot, Salesforce, or similar), including data governance and systems integration work 
• A “Client Centric” attitude and experience 
• Ability to prioritize multiple projects, and effectively communicate those prioritizations 
• Successful track record in B2B, SaaS lead generation 
• Experience configuring, implementing, and building flows within HubSpot 
• Demonstrated experience with other tools such as Salesforce, ZoomInfo, Salesloft, 6sense, attribution platforms, or similar 
• Strong project management skills, including experience operating within sprint-based or agile delivery frameworks 
• Excellent organizational skills with the ability to work on multiple projects based on priorities and deadlines 
• Strong communicator, able to translate technical concepts for non-technical stakeholders 
• Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies 

About
At Vena, we’re reimagining how businesses plan and grow: powered by data, collaboration, and innovation 🌱 Headquartered in Toronto with a global reach, we help finance teams work smarter using the tools they already love (yes, we’re talking about Excel!). Trusted by over 1,800 organizations and 150,000+ users every day, Vena Solutions brings clarity to complexity. We're a people led company that leads with our CORE values (Customer Trust, One Team, Respect & Authenticity and Execution Excellence) and are driven by our mission We’re growing fast, thinking big, and having fun along the way. The future of finance is being built here, and we’d love for you to be part of it 🚀Why Choose Us:💰 CompensationWe offer competitive and comprehensive total rewards packages that we review yearly to stay ahead of the market! Transparency is key, we keep you in the loop on how we design our comp programs. Build your future with our Employee Stock Option Program, Retirement Savings, Support & 401k Matching Programs.🎓 Personal Growth & LearningLevel up your skills with Vena!  We support your journey with education subsidies, professional development programs, and learning opportunities to help you grow your career and reach your goals. Your future is bright and we’re here to invest in it!🧘‍♀️ Health & WellnessYour well-being = our priority!  Great health & dental plans, wellness sessions (virtual & in-person), Employee Assistance Program (EAP), and a free Headspace subscription to support your mental health.🌍 Global ReachVena is everywhere you are!  With offices in Toronto, London, and Indore, as well as team members across the United States, EMEA and beyond, we're a truly global company. Collaborate with colleagues around the world and bring diverse ideas to life: no passport required!🌴 Time OffRecharge with generous leave options - perfect for vacation, wellness, personal time, parental support, volunteering, and more.🏡 FlexibilityWe embrace a flexible culture that supports different ways of working, depending on the role and location. While some of our teams enjoy hybrid arrangements, others thrive in-office or remotely. With modern workspaces in Toronto, Indore, and London, we offer inspiring environments when you need them - and the freedom to work in ways that work best for you and your team.✨ AI-Powered InnovationAt Vena, we don’t just keep up, we're leading the way! 🚀We empower team members at every level to actively explore AI best practices, identify meaningful opportunities to apply AI in their work, and champion innovative solutions that drive impact.By fostering a culture of curiosity, innovation, and responsible use, we’re building a future where AI enhances how we work, think, and lead. From automating workflows to enhancing insights, AI is woven into everything we do.While every hiring decision is made by people, we may use AI to support application review.👉 Check us out:▶️YouTube💼 LinkedIn🔗GlassDoor* Vacancy Disclosure: Unless otherwise stated, all job postings on our careers site are for existing vacancies. Where explicitly stated, certain postings may be for anticipated vacancies that we expect to open in the near future.