The purpose of the Marketing Operations Manager is...
The Marketing Operations Manager supports the successful execution of WaterStone Bank’s marketing strategy by leading department-wide projects, coordinating marketing operations, planning events, and managing key internal and external relationships. As a working manager, this position provides operational leadership while contributing directly to the work of the department. The Manager helps translate priorities into actionable plans, keeps initiatives moving, develops assigned team members, and ensures work is completed effectively and in alignment with Bank priorities.
What you'll be doing in the Marketing Operations Manager position...
- Support the VP/Director of Marketing in translating department priorities into actionable plans and managing marketing projects from intake through completion. Establish objectives, responsibilities, timelines and communication needs; coordinate reviews and approvals; monitor progress; and elevate barriers or decisions when needed.
- Lead and contribute directly to marketing and communications projects, coordinating work across the Marketing team, business lines, Compliance, Purchasing and other stakeholders. Balance hands-on execution with appropriate delegation based on project needs and team capacity.
- Plan and execute Bank events and sponsorship activations, including budgets, vendors, logistics, communications, staffing and on-site coordination.
- Coordinate paid advertising, public relations and external communications. Manage applicable vendors or agencies, media placements, timelines, approvals, press materials, budgets and performance reporting.
- Serve as the primary Marketing liaison for WaterStone Investment Services. Manage requests and project plans, coordinate resources, and ensure work is accurate, timely and aligned with brand and regulatory requirements.
- Manage and develop assigned staff by setting clear expectations, providing feedback, delegating responsibilities and supporting professional growth.
- Assist with department planning, budgets, vendor relationships and process improvements.
- Other duties as assigned.
What you bring to WaterStone Bank...
Experience
Required
- 3–5 years of experience in marketing, communications, project management or a related field.
- 1–2 years of experience supervising employees or leading projects and cross-functional teams.
Preferred
- Experience in financial services or another regulated industry.
Education
Required
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent work experience.
Working conditions
This position requires flexibility in work schedule, including occasional early morning, evening, or weekend responsibilities for events. The individual must be able to travel between Bank locations and off-site events as needed, provide proof of insurance, and maintain a valid driver’s license and driving record in accordance with WSB’s Vehicle Safety Policy.
Direct reports
Direct Reports – 1
Indirect Reports – 0
Benefits for Full-Time Position:
- Outstanding Medical, Dental, and Vision Insurance
- 401(k) matching
- Employee Stock Ownership Plan
- Paid Time off
- Paid Holidays
- Flexible Spending Account
- Pet Insurance
- And so much more!
Waterstone Bank is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 3-5 years of experience in marketing, communications, project management, or a related field
- 1-2 years of experience supervising employees or leading projects and cross-functional teams
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience
- Valid driver's license and driving record meeting the employer's vehicle safety policy
- Proof of insurance
- Experience in financial services or another regulated industry
What We Do
WaterStone Bank, established in 1921, offers a full suite of personal and business banking products. The community bank has branches in Wauwatosa/State St, Brookfield, Fox Point/North Shore, Franklin/Hales Corners, Germantown/Menomonee Falls, Greenfield/Loomis Rd, Oak Creek/27th St, Oak Creek/Howell Ave, Oconomowoc/Lake Country, Pewaukee, Waukesha/Brookfield, West Allis/Greenfield Ave, West Allis/National Ave, and Milwaukee/Oklahoma Ave. Member FDIC | Equal Housing Lender WaterStone Bank is the parent company to Waterstone Mortgage, which offers mortgage banking offices in 21 states. For more information about WaterStone Bank, go to wsbonline.com. Voted Top 100 Workplace in Southeastern Wisconsin by the Milwaukee Journal Sentinel in 2010-2018.








