Marketing Operations Lead

About Hearth

Hearth is on a mission to empower America's small business professionals to build growing, profitable companies. In a $600B/year fragmented market where 50-80% of home services companies fail within five years, we're building the essential operational financial infrastructure to power the next generation of small businesses.

Current Metrics:

• $26M Annual Recurring Revenue (ARR)
• 30%+ Year-over-Year Growth
• 12,000+ Contractors Served
• $4B+ Annual Transaction Volume

The Opportunity

Hearth is hiring a Marketing Operations Lead to own the marketing systems foundation and ensure seamless integration between HubSpot (marketing) and Salesforce (our system of record for CRM). Reporting to the Head of Revenue Operations, this role will be responsible for HubSpot administration, data quality, lifecycle process integrity, and reliable cross-system reporting.

You will enable our Lifecycle Marketer and PMM by operationalizing campaigns (build, QA, segmentation, tracking), while ensuring Sales and RevOps can trust the handoff from HubSpot into Salesforce.

What You'll Do:

• HubSpot platform ownership
• • Serve as the primary HubSpot administrator for the marketing org: workflows/automation, lists/segmentation, forms, landing pages, email operations, permissions, and governance.
  • Build and maintain scalable marketing ops standards (naming conventions, templates, documentation, QA checklists).
  • Maintain data quality inside HubSpot (dedupe, normalization, suppression logic, enrichment workflows where applicable).
• HubSpot ↔ Salesforce integration

• • Own the health and performance of the HubSpot–Salesforce integration: sync settings, field mappings, object associations, and error monitoring.
  • Ensure consistent lifecycle stage definitions and handoff logic across tools (e.g., Lead Status, MQL/SQL definitions, Ownership, Source fields).
  • Troubleshoot and resolve sync issues (missing records, mapping conflicts, picklist mismatches, overwritten values, duplicate creation, delayed sync).
  • Partner with RevOps to implement governance for “source of truth” rules (which system owns which fields) and prevent data drift.
  • Support integration-related change management: testing in sandbox (where applicable), deployment, and stakeholder comms.
• Lead lifecycle, routing & scoring

• • Implement the end-to-end marketing lead lifecycle in HubSpot and ensure clean handoff into SFDC for sales follow-up.
  • Maintain lead scoring (fit + intent) and monitor scoring effectiveness against downstream conversion (MQL→SQL→Opp).
  • Support routing & SLA workflows with RevOps (assignment logic may live in SFDC; you ensure HubSpot inputs are correct and synced).
• Campaign enablement & execution support 

• • Partner with Lifecycle Marketing + PMM to operationalize campaigns: segmentation, workflow setup, form/LP configuration, suppression rules, and technical QA.
  • Own tracking and measurement setup: UTM governance, campaign properties, ads sync, and required fields to ensure accurate attribution in SFDC reporting.
  • Create reusable “campaign-in-a-box” playbooks to accelerate launches and reduce errors.
• Reporting & measurement infrastructure

• • Build and maintain HubSpot dashboards for marketing funnel health (lead capture, nurture performance, MQL volume/quality).
  • Work with RevOps to ensure HubSpot data flows into SFDC reporting accurately (pipeline sourcing/influence, conversion rates, velocity).
  • Monitor and reconcile key funnel metrics between HubSpot and SFDC, flagging discrepancies and fixing root causes.

What We're Looking For:

• 4–7+ years in Marketing Ops / RevOps / Growth Ops in a B2B SaaS environment.
• Expert-level HubSpot experience (admin-level): workflows, lists, properties, campaigns, forms/LPs, reporting, deliverability basics.
• Demonstrated experience managing HubSpot ↔ Salesforce integrations (field mapping, sync rules, lifecycle alignment, troubleshooting).
• Strong analytical and operational rigor: funnel analysis, QA discipline, documentation, and cross-functional stakeholder management.

Our Core Values

• Truth. We value honesty and data. We seek to understand what is reality, so we can effectively respond to it.
• Slope. Rate of change over time. We hire and reward based on a team member’s potential, capacity, and growth-mindset, rather than a fancy resume. 
• Mutual Benefit. The best outcomes happen when everyone wins - customers, team members, and the company. We seek to understand each other’s aspirations and create alignment to get there. 
• Competitive Greatness. We desire an opportunity and environment from which to pull the greatest versions of ourselves out into the world, rather than just a “job”.

Location

This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key roles in the business. Hearth believes in the energy, connection, and serendipity of in-person/hybrid work culture (3+ days/week) for builders who are committed to building truly innovative software and making a significant positive impact in the world.

Benefits

• Mission-driven, values-based culture.
• Competitive pay.
• Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
• Generous PTO, plus paid company holidays.
• Stock options.
• Medical, dental, and vision options.
• 401(k)
• Free Employee Assistance Program
• Parental Leave Program
• Pet Insurance

More About Us
Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider employment for qualified applicants with arrest and conviction records.