Campaign Execution and Funnel Performance
- Own technical execution of campaign infrastructure (playbook and oversight of build, QA, deploy in Marketo and Salesforce) for demand gen programs
- Optimize lead routing, scoring, and SLAs across marketing funnel stages
- Standardize campaign attribution modeling and performance reporting aligned to pipeline KPIs
- Support self-service trial orchestration and lifecycle flow (SCWatch and Agentic AI modules over time). Partner with Product to track trial signups, usage signals, and conversion metrics
AI-First Marketing Tools
- Evaluate and evolve marketing tools (Marketo, Salesforce, 6sense, ZoomInfo, GA4, Power BI) in collaboration with technical team to support AI-driven demand workflows, personalization, and real-time performance intelligence
- Build executive dashboards and OKR tracking for the CMO including campaign and channel ROI, adoption of new platform packaging, partner enablement, etc.
- Support Board and Executive reporting cycles, as well as weekly reporting across the team
- Partner with Product and Sales Ops to integrate agentic AI capabilities into campaign flows and digital engagement (e.g., 6sense, ZoomInfo,etc)
Efficiency and Enablement
- Automate manual tasks using AI-enabled tools for audience segmentation, persona scoring, and performance prediction.
- Identify and resolve friction points across campaign development, launch, and measurement.
- Create a campaign enablement playbook for demand, partner, and customer marketing teams including base documentation and templates.
What You Will Bring
- A bachelor's degree in marketing, business, or a related field; MBA or other advanced degrees preferred
- 3+ years of experience in marketing operations
- Proven ability in using AI-enabled tools to automate tasks and build workflows
- Proficiency in Salesforce CRM, marketing automation platforms (i.e.Marketo), data enrichment platforms (i.e. ZoomInfo), account-based marketing platforms (i.e.6sense), website CMS tools (i.e. WordPress), and analytics tools (i.e. Google Analytics, Google Tag Manager, Power BI)
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. BI related experience is a plus
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams and external vendors
Why You Will Love It Here
- Build from the ground up: Shape and scale core marketing ops processes
- AI-driven work: Lead integration of cutting-edge, AI-enabled marketing tools.
- Strategic exposure: Collaborate directly with Product, Sales Ops, and execs.
- Data-focused: Own analytics, reporting, and performance insights.
- Mission-driven: Contribute to global supply chain resilience and impact.
Top Skills
What We Do
Every year, tens of thousands of events – ranging from natural disasters to factory fires to health epidemics – shut down manufacturing and wreak havoc on global supply chains. We believe a resilient supply chain is good for everyone: it keeps product flowing, the world moving, and most importantly, people in their jobs.
Resilinc was founded with the purpose of strengthening global supply chains, making them resilient, sustainable, transparent, and secure. We do this via our technology-driven solutions, which create an ecosystem where organizations can collaborate with their suppliers and customers with a spirit of transparency and trust to acquire unmatched visibility into their multi-tier supply networks, and partner across tiers seamlessly to recover supply chains during disruptions.
Since our launch in 2010, Resilinc has defined the supply chain mapping, monitoring, and resiliency space and is widely considered the gold standard for supply chain resiliency, worldwide. With over 1 million supplier sites mapped encompassing over 4 million parts and raw materials, we are the first line of defense for our customers, helping them navigate supply disruptions.
Our early-warning alert system monitors and predicts potential disruptions across suppliers, sites, and materials; our platform enables them to collaborate closely with their suppliers; our historical data-backed insights give them options on appropriate actions to take. Always innovating, our AI-powered predictive solutions can predict delivery delays, price movements, and supply constraints for raw materials and commodities before they happen. Resilinc helps our customers protect revenue and turn supply chain risks into opportunities to gain a competitive advantage
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