Marketing Operations & Enablement Specialist EMEAL

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Job Description

Your Career

Palo Alto Networks is looking for a growth minded individual who thrives in a fast-paced environment to join our EMEA & LATAM Centre of Digital Demand Excellence. As a Marketing Operations & Enablement Specialist, you will be predominantly supporting our marketing processes and best practices to establish and maintain outstanding user experiences for our internal and external customers. You ensure the basics are done perfectly. This includes monitoring email quality, communicating and training new hires and updates to existing processes, tools and guidelines and supporting the teams where needed to advise on operational best practices.

The Centre of Digital Demand Excellence is a centralised digital marketing hub. This team plays a vital role in the EMEA and LATAM Marketing organisation. Not only do we support the entire Field & Channel marketing teams to run and execute on their digital marketing activities, we also partner with the six ‘Go To Markets’ (GTMs) at Palo Alto Network (NetSec, SASE, Prisma Cloud, Cortex, Unit42, Portfolio) to build and run their Digital Marketing plans. 

In this role, you will work directly with the Head of the Centre of Digital Demand Excellence and the team to establish processes and best practices that help the wider team achieve their quarterly Demand Generation targets while demonstrating solid execution fundamentals and introducing some new ideas and innovation. 

As part of the Centre of Digital Demand Excellence, you will also collaborate on Cross-GTM initiatives that help the wider EMEA and LATAM Marketing team to be more efficient, effective, and innovative.

Your Impact

• Enable the business to effectively drive outcomes 
  • Help grow our database! Own the success and coordination of the Tech Target Priority Engine project, ensuring stakeholder enablement and adoption
  • Work closely with stakeholders to deliver the Ultimate Test Drive program for the EMEA & LATAM regions while maximising the success of the program
  • Collaborate on coordinated projects spanning multiple stakeholders across different functions to enable a great customer experience
• Support the business in scaling demand generation
  • Own the relationship with our agency service providers, managing the on- and off-boarding of vendor access, as well as their training and enablement (including SLAs, brand best practices and tool training)
  • Ensure the EMEA & LATAM marketing team can be the best team possible by providing regular updates and Training on new processes, tools and best practices through office hours, new hire training, Loop page and updates to our best practices repository 
  • Run a regular satisfaction survey with our internal marketing stakeholders to understand how we can further improve our collaboration and enable our team in the right way
• Optimise our operations
  • Be the go-to-person and owner of the EMEA & LATAM Marketing Planning infrastructure and the CODE team project management platform
  • Align our processes to global standards, including but not limited to managing our campaign hierarchy, UTM codes, lead management and translation review process
  • Track and manage activity effectiveness and apply learning from industry insights and best practices to continually optimize the user experience
• Operate with Excellence
  • Maintaining a disciplined communication and reporting cadence with our Marketing & Sales stakeholders is key - Palo Alto Networks is a highly matrixed organization, where clear and concise communication is essential
  • Make your mark! In this role, there is a real opportunity to bring something new to the table - We are looking for creative and innovative talent to help Palo Alto Networks find new and interesting ways to engage our customers and prospects repeatedly
  • Ensure administrative tasks are completed diligently and in a timely manner

Qualifications

Your Experience

• 5+ years marketing experience in a hi-tech environment
• Proven ability to thrive in a fast-paced environment with competing priorities and last-minute changes
• Highly organized project and time management skills - At any given time you could be supporting multiple teams in their needs while having to maintain consistent quality of your ongoing projects
• Proactivity - We want to see you ask questions and come up with solutions
• Proficient with various technology platforms - You’ll be expected to get up to speed quickly on a number of MarTech tools & applications - Prior experience working with webinar tools (Zoom, On24), CRM (Salesforce), project management platforms (Asana) and event hosting and promoting tools (Splash, Knak, Marketo) are an advantage
• Attention to detail is key - You’ll be responsible for our brand - producing and publishing externally-facing content to our most important customers and prospects
• Experience working in a strict deadline-oriented environment, with excellent time management skills
• Fluency in Spanish and English is required - French or German fluency is a plus
• A demonstrated interest in analytical skills to drive optimization
• Excellent interpersonal skills and ability to interact with senior management 
• Willingness to take on additional tasks and roles with a "can-do" attitude

Additional Information

The Team

Our Marketing team has an opportunity like no other in any industry: high-impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes affecting our industry and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.