Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
As a Marketing and Operations Specialist you will play a leading role in executing the growth and expansion of Groupon’s merchant’s lifecycle and use case merchandising programs. This role will be responsible for helping deliver products and services that drive value for the merchant. This role is responsible for executing marketing campaigns across all traffic channels - especially in email, desktop, and mobile, social media. You will be a crucial part of ensuring we are communicating effectively with our merchants and providing them with a seamless Groupon experience.
You’ll spend time on the following:
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Plan, implement, track and measure end-to-end email marketing campaigns
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Responsible for day-to-day technical execution within Salesforce Marketing Cloud including email campaign development and testing, data management and segmentation
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Update all campaign and calendar trackers. Ensures that they are always up to date and have all the information required;
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Update weekly and monthly campaign insights using Salesforce and Tableau
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Working with an in-house design team to produce materials of visual impact and within brand guidelines
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Review final content by assessing rendering and settings across email, mobile, and web
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Ensure timely, high-quality content delivery that satisfies Groupon SLAs
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Support and execute various testing initiatives within the email channel
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Execute both proactive and reactive tasks based on evolving merchants' needs and compliance
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Monitor the latest digital marketing trends and drive new ideas for best practice
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The ability to think critically and provide insight and think ahead to identify issues
We’re excited about you if you have:
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Relevant 2+ years experience in a B2B e-commerce role.
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Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels) – A marketing automation certificate is a plus
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Experience working with CRM or data-management systems or data-focused tools, such as SQL, is preferred.
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Proficient technical skills in MS Office, Google Docs, HTML
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You have a start-up mentality and thrive in a dynamic, fast-paced environment where you can work on various projects.
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Good attention to detail and ability to follow the process
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You have strong organisational, planning, quantitative, and problem-solving skills; strategic and creative thinking with keen business judgment, focus, and ability to see the "big picture"
Groupon is an Equal Opportunity Employer
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.
Top Skills
What We Do
Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities.
With employees spread across multiple countries, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. We encourage employees to embrace change, adapt to new circumstances, and find creative solutions to the challenges we face.
Does that sound like a great way to grow your career? If you possess the ambitious drive and hands-on talent that resonate with our vision, we encourage you to check out our current opportunities with #TeamGroupon.
