Marketing Operations and Business Intelligence Manager

Job Description Summary:

Fenwick is seeking a Marketing Operations and Business Intelligence Manager who will be pivotal in driving the effectiveness of our marketing efforts through advanced analytics, process optimization, and strategic insights. The successful candidate will leverage data-driven insights to demonstrate ROI of tools and tactics, ensure seamless execution of processes, and manage the department budget and cross-functional collaboration.
The Marketing Operations and Business Intelligence Manager will have experience in data analytics, business operations, and strategic project management. They excel in cross-functional communication, data analysis and visualization, and organizational effectiveness, with a strong ability to implement scalable solutions. Curious and growth-oriented, they thrive in fast-paced environments, embrace new challenges, and proactively refine strategies for continuous improvement.
This position offers the flexibility to be remote or based in any of our U.S. office locations, with occasional travel required. For candidates based in our U.S. offices, we offer a hybrid work arrangement, allowing you to work both from home and at your designated Fenwick office. The frequency of in-office work will be determined by business needs and guided by your department's directives.

Job Description:

Performance Analytics

• Oversee the transformation, analysis, and interpretation of marketing data.
• Utilize statistical models and forecasting techniques to predict market trends, report on business performance and monitor key performance indicators (KPIs) to gauge success and areas for improvement.
• Support ongoing enhancement of marketing technology and automation tools to improve effectiveness.
• Leverage tools such as Power BI, Salesforce, Marketo, Power Automate, and others for reporting, data analysis, and decision-making.

Leadership and Collaboration

• Work closely with senior management and marketing leaders to align BI initiatives with overall firm strategies and improve operational efficiencies.
• Foster a culture of data-driven decision making within the marketing department.
• Work with department leadership to develop and implement efficiency-driven solutions.
• Draft and distribute strategic messaging related to department initiatives, process changes, and operational updates.
• Collaborate with marketing team members to integrate business intelligence findings into marketing plans and campaigns.

Budget & Financial Management

• Manage the Marketing Department budget, overseeing allocations, monthly variance reviews, and financial reporting.
• Partner with leadership to align budget strategy with department objectives and operational goals.

Adaptive & Cross-Functional Support

• Take on cross-functional responsibilities as needed, ensuring operational continuity and efficiency across marketing & external teams.
• Proactively identify gaps in processes and implement solutions to improve workflows and execution.

Desired Skills and Qualifications:

To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position.

• Excited to tackle new projects, bringing a growth-oriented and curious approach to learning and execution.
• Advanced Excel and Power BI skills, including the use of Power Query and Office Scripts, for reporting, data analysis and visualization, and financial tracking.
• Knowledge of advanced analytical and predictive modeling techniques.
• Strong ability to run performance analysis and data-driven decision-making for process optimization.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word), document management systems, CRM platforms, and expense management software.
• Exceptional ability to manage multiple projects, prioritize deadlines, and drive execution.
• Strong relationship-building skills, with the ability to collaborate across internal departments and leadership teams.
• Strong interpersonal skills to communicate effectively and follow instructions from a diverse group of individuals with demonstrated poise, tact, and diplomacy.
• Strong written and verbal skills; ability to summarize the most crucial information.
• Ability to develop complex, multi-project plans aligned with business goals and available resources.
• Demonstrates resilience and adaptability in dynamic environments.
• Experience with marketing and operational tools such as Salesforce, Marketo, Splash, Chrome River, Smartsheet, ClickUp, and others.

Reporting to the Associate Director of Marketing Operations, the ideal candidate will have 7-10 years of experience in business intelligence, operations or a similar role; preferably in a professional services environment. Hands on experience with Power Query, Power BI, Salesforce, Marketo, ClickUp, and other web-based platforms required. Experience in creating templatized, automated reports to alert stakeholders of key developments and opportunities and proven experience in assessing the effectiveness of tools, resources, or processes and presenting recommendations to leadership required. Bachelor’s or Master’s degree in Marketing, Business Administration, Analytics, or a related field strongly preferred.

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Benefits and Compensation Details:

At Fenwick, we believe that our partners and employees are our most important asset. Helping you and your families achieve and maintain good health - physical, emotional, and financial - is the reason we offer a comprehensive benefit program. We provide benefits to eligible employees under plans such as Healthcare, Life Insurance, Health Savings Accounts, Flexible Spending Accounts, and Wellbeing.

The anticipated range for this position is:

$126,000 - $189,000

Depending on the role, the actual base salary offered may depend upon a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.

A discretionary bonus for eligible employees may also be available based on performance.  Additional information about employee eligibility for benefits and discretionary bonus will be made available upon request.