E-mail Marketing Specialist (Marketo)

Reposted Yesterday
Be an Early Applicant
Hiring Remotely in Bulgaria
Remote or Hybrid
Mid level
Cloud • eCommerce • Information Technology • Payments • Software
Conga crushes complexity, enabling companies to make the most out of every revenue opportunity.
The Role
The Marketing Operations Specialist will oversee email marketing efforts, including campaign execution, deliverability, reporting, and compliance. They will collaborate with various teams to ensure effective engagement and support revenue growth through optimized strategies and processes.
Summary Generated by Built In

A career that’s the whole package!

At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard.

Conga lines up commercial operations so companies run as connected, smarter businesses. By unifying the people and processes that drive commerce, Conga aligns pricing, quoting, contracting, rebates, and communications so teams stay in sync and buyers keep moving forward. The result is trusted decisions, consistent buyer experiences, and profitable growth. More than 10,000 customers worldwide, including over 50% of the Fortune 100®, trust Conga when commercial complexity is high and global impact is on the line.

Job Title: E-mail Marketing Specialist
Locations: Sofia (Hybrid)
Reports to: Senior Director, Marketing Operations

A quick snapshot

We are looking for a hands-on, technically strong E-mail Marketing Specialist to own and elevate Conga's email marketing function. This role is the primary driver of our Email Marketing Center of Excellence — responsible for execution quality, deliverability, reporting, and continuous improvement across all outbound email programs. You will report to the Marketing Operations Manager and partner closely with Demand Generation, Product Marketing, Corporate Marketing, and the Sales Development organization to ensure every email is on-brand, precisely targeted, and built to perform.

Why it’s a big deal…  

The E-mail Marketing Specialist plays a critical role in ensuring Conga’s email marketing programs are effective, scalable, and data-driven. As the driver of our Email Marketing Center of Excellence, this role directly impacts how we engage prospects, generate pipeline, and support revenue growth. By optimizing campaign execution, deliverability, and performance insights, this position ensures that every email delivers value and drives measurable business outcomes.

Here’s what we’re looking for…

Email Marketing Center of Excellence — Primary Focus

  • Own all email campaign builds, scheduling, QA, and sends within Marketo
  • Define and enforce email marketing standards, templates, and governance (naming conventions, folder structures, documentation)
  • Build and manage an A/B and multivariate testing infrastructure across subject lines, send times, CTAs, and content
  • Monitor and continuously improve email deliverability — domain/IP health, bounce management, and CAN-SPAM/GDPR compliance
  • Develop and maintain sophisticated email performance dashboards tracking open rates, CTR, conversions, and pipeline influence

Marketo Campaign & Nurture Execution

  • Build and manage multi-touch nurture and drip programs across the full buyer journey
  • Configure smart campaigns, trigger campaigns, and batch programs supporting all marketing teams
  • Partner with the Events team to execute pre- and post-event email programs

Outreach Sequence Management

  • Build and maintain Sales/SDR email sequences in Outreach in partnership with the Sales team
  • Ensure alignment between Marketo nurture and Outreach sequences to prevent audience overlap
  • Track sequence performance and deliver regular optimization recommendations

Database Segmentation & Hygiene

  • Build and manage dynamic audience segments and smart lists in Marketo for precise targeting
  • Partner with Revenue Operations on database health — deduplication, normalization, and suppression lists
  • Manage opt-in/opt-out compliance and unsubscribe processes across all email channels

Here’s what will give you an edge…

Required

  • 3–5 years of hands-on experience in marketing operations or email marketing
  • Expert-level proficiency in Marketo — smart campaigns, programs, segmentation, tokens, and reporting
  • Experience building and managing email nurture and drip programs
  • Experience with Outreach or a comparable sales engagement platform
  • Strong understanding of email deliverability and compliance (CAN-SPAM, GDPR, CASL)
  • Proficiency in database segmentation, list management, and hygiene best practices
  • Excellent attention to detail and ability to manage multiple stakeholders and deadlines

Preferred

  • Marketo Certified Expert (MCE) certification
  • Experience with Salesforce CRM
  • Experience with Outreach
  • Familiarity with HTML/CSS for email template editing
  • B2B SaaS experience

Did we pique your interest?  

If this sounds like the kind of job you would love in the kind of environment where you would thrive, please click apply. We'd love to hear from you! 

Preferred Resume Format 

We accept resumes in any format, we suggest using PDF or plain text. These formats help ensure that your resume’s formatting remains intact, making it easier for our recruiters to review your application promptly. 

Don’t meet every requirement for the role? 

Studies have shown that women and members of ethnic minorities are less likely to apply to jobs unless they meet every single qualification. At Conga we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You just might be the right candidate for this or other roles.  

Additional Information

Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. We understand interviewing can be stressful for those with disabilities. If reasonable accommodation is needed to allow you to show us your best self, please let your recruiter know as soon as possible. All your information will be kept confidential according to EEO guidelines. Conga is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.

Conga's Applicant Privacy Statement 

The information you provide during the application process will be used in accordance with Conga’s Applicant Privacy Statement (https://conga.com/applicant-privacy-statement). By submitting your application, you acknowledge and agree to the terms outlined in this privacy statement.



Skills Required

  • 3-5 years of hands-on experience in marketing operations or email marketing
  • Expert-level proficiency in Marketo
  • Experience building and managing email nurture and drip programs
  • Experience with Outreach or a comparable sales engagement platform
  • Strong understanding of email deliverability and compliance (CAN-SPAM, GDPR, CASL)
  • Proficiency in database segmentation, list management, and hygiene best practices
  • Excellent attention to detail and ability to manage multiple stakeholders and deadlines
  • Marketo Certified Expert certification
  • Experience with Salesforce CRM
  • Familiarity with HTML/CSS for email template editing
  • B2B SaaS experience

Conga Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Conga and has not been reviewed or approved by Conga.

  • Fair & Transparent Compensation Key roles like sales and senior engineering are associated with strong total compensation and OTE ranges. Market positioning for similar postings is described as competitive for mid‑to‑senior roles in mid‑market SaaS.
  • Healthcare Strength U.S. medical coverage is offered through major carriers with HSA‑eligible options, prescription coverage, telehealth, and a health navigation resource. Company HSA contributions are available for eligible plans.
  • Parental & Family Support Paid parental leave is provided in the U.S. with meaningful bonding time. Inclusive family‑forming benefits are available through Carrot, covering adoption, surrogacy, fertility treatments, and pregnancy.

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The Company
HQ: Broomfield, CO
1,468 Employees
Year Founded: 2006

What We Do

Conga crushes complexity within an increasingly complex world. With our revenue lifecycle management solution, we transform your unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a single critical insights data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. Our approach is grounded in the Conga Way, a framework of entrepreneurial spirit and achieving together to champion our 11,000+ customers. We’re committed to our customers and to removing complexity in an increasingly complex world. Our solutions quickly adapt to changing business models so you can normalize your revenue operations.

Why Work With Us

Under the leadership of our CEO, Noel Goggin, we're building an environment that fosters the natural attributes of Conganeers: curious, driven, gritty, creative, collaborative, caring, hard-working, servant oriented, humble, and honest. If you want to work hard and help create raving fans of our customers, we want you to join our global team!

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