Marketing Operation Manager

At Taco Bell, we aren’t just looking for candidates. We are looking for marketing rock stars who understand youth culture, marketing, and digital better than anyone else.  

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.

We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.  

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.    

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.  

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the role below. 

Why Taco Bell?

• We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with Más!
• We are about more than just building restaurants – we connect with our fans through their passions including sports, gaming, and music.
• We know that employees want a company they can live and grow with; they crave a unique culture that fosters creativity and encourages pursuit of passion, and they look for opportunities to take risks, develop skills and learn in ways that fit their lifestyle
• We foster a culture of authenticity and believe all people can make a difference.

Taco Bell is looking for a Marketing Operation Manager China. You will be responsible for executing the marketing calendar, ensuring all campaigns are brought to life with excellence. The main scope includes calendar management, campaign execution, creative campaign development and deployment, local store marketing program and marketing budget management.

Reporting to the North Asia Marketing Lead, this is an individual contributor role who will work closely with Taco Bell APAC CMO and Marketing and Food Innovation teams, Taco Bell & YUM China internal functions (commercial planning, restaurant operations, food innovation team, development), and creative and media agencies. 

KEY RESPONSIBILITIES:  

Calendar Execution: 

• Implement Taco Bell advertising and marketing strategies, aligning them with overall business goals and market trends.  

• Act as the day-to-day interface with YUMC ensuring marketing calendar execution, supported by regular cadenced and documented engagement plans.  

• Coordinate campaign launches to deliver them on time and in full, ensuring a consistency experience across different stores.

• Support the digital activation of the marketing calendar, coordinating digital touch points for campaign execution, and analysing results to inform future improvements.

Local Store Marketing and New Store Opening:

• Develop Local Marketing strategy and campaigns tailored to the specific communities where Taco Bell stores are located.

• Develop New Store Opening Plan, including media in the vicinity, PR event and special promotions and campaigns to grow brand and sales.

• Track and analyse the results of marketing campaigns to measure success and inform future strategies.

• Develop and execute all customer facing communications in restaurant.

Creative and Media Development: 

• Work with advertising and media agencies to deploy marketing campaigns, primarily focused on social, earned media and digital. 

• Support the development of national marketing campaign creative and brand activations ensuring cut through and consistency. 

• Project manage the roll out of national marketing campaigns across paid and owned channels ensuring production cost efficiencies. 

• Monitor brand and media performance. 

• Day to day liaison with marketing agencies. 

Fund Management: 

• Oversee the allocation and use of advertising funds, ensuring efficient and effective deployment.

Franchisee Management: 

• Maintain clear and consistent communication with franchisees, providing regular updates and reports on advertising activities and performance.  

• Influence and align franchisees on marketing priorities, ensuring consistent execution of national campaigns, brand standards, and local activation plans across all stores.

Is This You?

• BA/BS required; MBA preferred.

• 7+ years relevant work experience in marketing; at least 2 years of QSR experience is a must.

• Track-record of developing and executing successful marketing campaigns targeting the youth in China.

• Excellent project management skills with a demonstrated ability to manage multiple projects concurrently.

• Results-driven with bias for action and commitment to excellence; act with a sense of urgency.

• Credible leader with ability to influence outcomes on key initiatives.

• Ability to align cross-functional partners and deliver results both directly and through influence.

• Strong communication skills with the ability to relate to team members of multiple levels.

• Proficiency in Mandarin is required.