Marketing Operation Manager

Posted 20 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Information Technology
The Role
Lead end-to-end product development for UPI and AI-driven payments. Own roadmap, NPCI/TPAP compliance, partner integrations, fraud and risk frameworks, AI/ML specifications for routing and scoring, and monitoring/ops tooling to improve payment success and automation.
Summary Generated by Built In

[About the role]
We are looking for an experienced Product Manager to lead the development and optimization of next-generation payment products with a strong focus on UPI and AI-driven payment experiences. In this role, you will own the end-to-end product lifecycle, working at the intersection of technology, data, compliance, and business to deliver seamless, reliable, and intelligent payment solutions. 

[Key Responsibilities]

  • Own the UPI product roadmap: P2P, P2M, QR payments, VPA management, mandate/autopay, and UPI Lite. Drive the TPAP application process, NPCI compliance requirements, and PSP/TSP coordination.
  • Improve payment success rates systematically. Analyze failure patterns by error code (U30, U16, U31, etc.), bank, and instrument type. Build intelligent retry logic and routing strategies to reduce drop-offs.
  • Apply AI/ML to payments: fraud and risk scoring on transactions in real time, smart payment routing based on historical success rates, anomaly detection for settlement and reconciliation gaps, and predictive models for transaction failure prevention.
  • Design AI-powered user experiences in the payments layer: intelligent defaults (preferred payment method, auto-suggest VPA), personalized cashback offers based on spending patterns, and proactive nudges for failed or pending transactions.
  • Own the fraud and risk framework for payments. Define rules, thresholds, and escalation workflows. Work with data and engineering to evolve from rule-based detection to ML-driven scoring.
  • Drive payment health monitoring and ops tooling. Build dashboards and alerts for success rates, latency, settlement status, and refund processing. Reduce manual intervention through automation.
  • Manage payment gateway and partner relationships (PSP, TSP, NPCI). Own escalations, SLA tracking, and integration roadmaps.

[Required Experience]

  • 4+ years as a Product Manager with hands-on experience building UPI products (TPAP, PSP, or payment gateway side). You understand the NPCI ecosystem, UPI error handling, settlement flows, and compliance requirements
  • Strong understanding of AI/ML applications in payments: fraud scoring, transaction routing, anomaly detection, or personalization. You don’t need to build models, but you need to spec them, evaluate them, and push for the right tradeoffs between precision and recall.
  • Experience optimizing payment success rates through data analysis, failure pattern identification, and systematic fixes across banks, instruments, and error categories.
  • Ability to work across technical and business domains. You’re equally comfortable in an API spec review, a compliance discussion, and a business metrics review.
  • Strong analytical skills. SQL proficiency, comfort with dashboards and funnel data, and the ability to translate transaction-level data into product decisions.
  • Track record of shipping consumer-facing payment features on mobile. You’ve dealt with the UX complexity of payment state management and designed for trust.
  • Experience with other fintech products: wallets, lending, credit cards, insurance, or BNPL. Breadth across financial products helps you see the full ecosystem.
  • Familiarity with BBPS, UPI Lite, UPI mandate, or cross-border payment rails.
  • Experience working with NPCI directly on TPAP applications, certifications, or exemptions.
  • Background in building or integrating AI-powered chatbots, support automation, or LLM-based tooling within a fintech context.

Skills Required

  • 4+ years as a Product Manager with hands-on experience building UPI products (TPAP, PSP, or payment gateway side).
  • Deep understanding of the NPCI ecosystem, UPI error handling, settlement flows, and compliance requirements.
  • Strong understanding of AI/ML applications in payments: fraud scoring, routing, anomaly detection, personalization; able to spec and evaluate models.
  • Experience optimizing payment success rates through data analysis, failure pattern identification, and systematic fixes across banks/instruments/error categories.
  • Ability to work across technical and business domains (API spec reviews, compliance discussions, business metrics).
  • Strong analytical skills, SQL proficiency, comfort with dashboards and funnel data, and ability to translate transaction-level data into product decisions.
  • Track record of shipping consumer-facing payment features on mobile and handling payment state/UX complexity.
  • Experience with other fintech products (wallets, lending, credit cards, insurance, BNPL).
  • Familiarity with BBPS, UPI Lite, UPI mandate, or cross-border payment rails.
  • Experience working with NPCI directly on TPAP applications, certifications, or exemptions.
  • Background in building or integrating AI-powered chatbots, support automation, or LLM-based tooling within a fintech context.
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The Company
HQ: Seongnam
80 Employees

What We Do

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies with a goal to win over more fans by broadening KRAFTON’s platforms and services. KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. We take immense pride in our premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Garuda Saga, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country. By organizing India-centric events and delivering localized content, KRAFTON India has made substantial contributions to the growth of e-sports in India. With an active investment approach, KRAFTON India has strategically channeled over $150 million into the Indian market over between 2021 to 2023 and recently announced another 150$ million to the Indian start-up ecosystem for the next two years. These investments primarily target gaming, technology start-ups, and media and entertainment sectors. With an India-first approach, KRAFTON remains committed to fostering holistic growth of the gaming and startup ecosystem in the country and as a part of this objective, KRAFTON launched KRAFTON India Gaming Incubator in October 2023 (KIGI).

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