Marketing Media Report Analyst

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going, Going Gone, and more. Over the years, it’s been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today.

The Marketing Media Reporting Analyst is responsible for supporting the goals and objectives of the reporting and measurement team - evangelizing and socializing performance reporting of DICK’S Retail Media Network for both internal and external clients. This resource will operationalize the components of Media Network reporting including the centralization of performance across multiple channels, analyzing campaign performance, and socialization of key insights.

Job Duties and Responsibilities:

• Centralize reporting domains across relevant media network channels

  • Collaborate with agency partners to access channel level reporting

  • Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view

• Make strategic recommendations based on performance analysis and consumer insights

  • Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings

  • Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight

  • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking

• Support the socialization of performance insights across the enterprise and with brand partners

  • Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports

• Foster Partnerships with Platform and Agency partners

  • Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data

  • Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels 

QUALIFICATIONS:

• Bachelor's Degree in Statistics, Math, Finance, Economics

• 1-3 years of experience in Digital marketing and/or Media marketing

• Experience with Tableau (or related data visualization tool)

• Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc.)

• Knowledge of data mining / database structures

• SQL knowledge preferred, but not required

• Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred

• R experience preferred, but not required