The Marketing Manager South Africa is responsible for driving localized brand growth and customer acquisition/ originations through strategic marketing initiatives across the South African market. The role leads PR, partner marketing, retail kiosk marketing, point-of-sale visibility, branding, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections and Operations to execute high-impact marketing programs that enhance channel performance and drive device activations.
Responsibilities
- Ensure consistent brand positioning and messaging across all customer and partner touchpoint.
- Develop and execute localized marketing campaigns to drive customer acquisition, brand awareness, and revenue growth in South Africa.
- Manage partner marketing initiatives with retail and channel partners to increase activations and strengthen market presence.
- Oversee kiosk branding, visibility, and customer engagement strategies across retail environments.
- Drive PR and communications activities to enhance PayJoy’s brand reputation and media presence in the market.
- Collaborate cross-functionally with Sales, Partnerships, CX, Collections and Operations teams to support commercial objectives and campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, trade marketing, brand management, or partner marketing.
- Experience managing integrated marketing campaigns across retail and channel environments.
- Strong understanding of PR, branding, point-of-sale marketing, and customer acquisition strategies.
- Proven ability to manage cross-functional stakeholders and external partners effectively.
- Experience in fintech, telecommunications, retail, or consumer finance industries is preferred.
- Strong project management, communication, and analytical skills with the ability to execute in a fast-paced environment.
- Demonstrated ability to drive market growth and support commercial objectives through marketing initiatives.
Benefits
- 100% Company Funded : Private Health Insurance for employee and immediate family
- Pension Fund
- Company-funded employee life and disability insurance
- 20 days vacation, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone Finance, headphone benefit, home office equipment allowance and wellness perks
- Catered Lunch
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in marketing, trade marketing, brand management, or partner marketing.
- Experience managing integrated marketing campaigns across retail and channel environments.
- Strong understanding of PR, branding, point-of-sale marketing, and customer acquisition strategies.
- Proven ability to manage cross-functional stakeholders and external partners effectively.
- Experience in fintech, telecommunications, retail, or consumer finance industries.
- Strong project management, communication, and analytical skills.
- Demonstrated ability to drive market growth and support commercial objectives through marketing initiatives.
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
