Marketing Manager

Posted 11 Hours Ago
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Melbourne, Victoria, AUS
In-Office
6-6 Annually
Senior level
Fintech • Payments
The Role
The Marketing Manager will analyze data, execute campaigns, develop partnerships, and optimize marketing performance to enhance customer retention and growth.
Summary Generated by Built In

We are seeking an analytical, data-savvy Marketing Manager to join our fast-growing Mobility team. Sitting at the intersection of data analysis, campaign strategy, and retention, this role serves as the commercial engine room of our marketing ecosystem.

Instead of running rigid, pre-determined tactics, you will use data to diagnose the end-to-end customer funnel and deploy high-impact solutions. On any given week, you might launch a brand awareness campaign, design a customer advocacy framework, or engineer data-driven loyalty plays. Highly proficient in AI and deeply commercial, you will also secure and execute co-marketing initiatives with key ecosystem partners to scale acquisition.

Key Responsibilities
  • Funnel Diagnosis & Data Analysis: Continuously audit the customer journey from awareness to advocacy. Translate raw CRM and product data into growth experiments, using AI data tools and predictive analytics to fast-track cohort analysis and predict churn.

  • Agile Campaign Architecture: Own the end-to-end execution of full-funnel integrated campaigns across paid and owned channels. Pull the right marketing levers based on funnel health, partnering with agencies or leveraging advanced AI workflows to scale personalized multimedia assets.

  • Strategic Growth Partnerships: Collaborate with the Head of Marketing and Head of SMB to unlock new acquisition channels through top-tier partner ecosystems. Seamlessly integrate partner value propositions into our core onboarding and lifecycle streams.

  • Performance & Operational Excellence: Define, track, and optimize key commercial metrics including LTV, CAC, Churn Rate, and Brand Share of Voice. Ensure a consistent, best-in-class user experience across all digital and physical touchpoints.

Skills & Qualifications
  • Experience: 6+ years in Growth Marketing, Lifecycle Marketing, or Marketing Operations with a strong commercial focus.

  • Analytical Savvy: Proven ability to navigate complex datasets using tools like Salesforce, Marketing Cloud, Tableau, or PowerBI to find growth opportunities.

  • Campaign & Brand Agility: Track record of executing multi-channel brand campaigns, loyalty frameworks, or performance marketing strategies.

  • AI Proficiency: High comfort level using GenAI and predictive tools for content scale, workflow automation, and data analysis.

  • Partnership Management: Experience managing external agencies, corporate partners, or ecosystem co-marketing relationships.

Desired Attributes
  • Data-First & Action-Oriented: You make marketing decisions based on evidence and trends, not just intuition.

  • Agile Problem Solver: A proactive thinker who enjoys looking at the big picture and pivoting tactics to fix critical funnel gaps.

  • Commercial Mindset: You look at marketing through a business lens, prioritizing activities that move revenue and conversion.

  • Collaborative Diplomat: Adept at working cross-functionally with Sales, Product, and external partners.

Skills Required

  • 6+ years in Growth Marketing, Lifecycle Marketing, or Marketing Operations with a strong commercial focus
  • Proven ability to navigate complex datasets using tools like Salesforce, Marketing Cloud, Tableau, or PowerBI
  • Experience managing external agencies, corporate partners, or ecosystem co-marketing relationships

WEX Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WEX Inc. and has not been reviewed or approved by WEX Inc..

  • Leave & Time Off Breadth Leave offerings are portrayed as a standout, with generous PTO and additional paid time for volunteering. Time-off flexibility is also positioned as a meaningful part of the overall rewards experience.
  • Retirement Support Retirement benefits are presented as strong, including a 401(k) match that is described as competitive. This element appears to materially strengthen the total rewards package even when cash compensation feels less compelling.
  • Strong & Reliable Incentives Variable compensation is sometimes framed positively through bonuses and uncapped earning potential in sales-oriented roles. Stock options are also cited as an additional reward component that can improve perceived total compensation.

WEX Inc. Insights

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The Company
HQ: Portland, ME
4,900 Employees
Year Founded: 1983

What We Do

We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business. Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.

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