Marketing Manager

• Must have a strong background in retail, leisure, or destination marketing, with proven experience delivering marketing activity within a shopping centre environment.
• Minimum 5 years’ experience in a multi-channel marketing role, ideally with both digital and traditional campaign management exposure.
• Strong communication, relationship building and stakeholder management skills.
• Proven experience managing multiple projects simultaneously in a fast-paced environment.
• Highly organised, proactive and able to work autonomously with good attention to detail.
• Experience working with agencies (creative, media, digital or social).
• Understanding of consumer behaviour, brand marketing and digital trends.
• Commercially aware, with the ability to link marketing activity to business performance 
• To have a working knowledge of own Health and Safety responsibilities
• Experience with COSHH

• Professional, personable, and approachable, creating a strong and positive impression
• Proactive and solutions-focused, using initiative to resolve issues and drive improvements
• Highly organised, with strong time management and ability to prioritise effectively
• Collaborative team player, building strong relationships across all levels
• Reliable, accountable, and takes full ownership of outcomes
• Strong communicator with the ability to influence and engage senior stakeholders
• Adaptable and resilient, thriving in a fast-paced, evolving environment
• Flexible and committed, willing to work outside standard hours when required
• Professional pride in role and personal presentation 

• Develop and implement the annual marketing strategy aligned to commercial objectives 
• Plan and deliver integrated campaigns to drive footfall, dwell time, and spend 
• Continuously review and adapt strategy based on performance and market trends 

• Maintain and evolve the centre’s brand identity and positioning 
• Ensure consistency across all marketing channels and on-site communications 
• Monitor competitor activity and identify opportunities to differentiate 

• Lead the creation and execution of seasonal and tactical campaigns 
• Manage creative development, media planning, and content production 
• Oversee digital channels including website, social media, and email marketing 

• Develop and deliver an engaging events calendar to attract visitors 
• Manage experiential marketing, partnerships, and community initiatives 
• Ensure all activations support commercial objectives and brand values 

• Build and manage strong day to day relationships with tenants, acting as the key marketing contact. 
• Plan, develop and deliver joint tenant marketing campaigns across on- and offline channels.
• Coordinate and amplify tenant promotions, openings, and campaigns 

• Working with the PR agency, manage PR activity including press releases, media relations, and local outreach 
• Protect and enhance the centre’s reputation through proactive communications 
• Support crisis communications where required 

• Support the leasing team by developing high-quality marketing materials and presentations to attract and secure new tenants.
• Working with commercialisation colleagues, identify and deliver revenue opportunities through sponsorships, brand partnerships, and media sales 

• Track and analyse KPIs including footfall, engagement, and campaign ROI 
• Use data to inform decision-making and optimise performance 
• Provide reporting, insights and analysis to support strategic planning, campaign optimisation and inform decision-making
• Evaluate effectiveness of all marketing activity, highlighting trends, risks and opportunities.

• Collaborate with internal teams including operations, facilities, and asset management 
• Manage external agencies and suppliers to deliver high-quality output 
• Align local marketing activity with any wider portfolio or group strategy 
• Work with key city centre stakeholders to align marketing activity, support joint campaigns, and enhance the centre’s role within the wider city retail and leisure offer.

• To take responsibility for the implementation of HASAWA
• To keep up to date with developments in legislation and their impact on your role, that of the team and properties

• To liaise with statutory and corporate bodies adhering to regulations and guidance
• To operate and deliver within the law
• Comply with the Data Protection Act
• Ensure events and associated contractors adhere to company health and safety policies
• To assess and approve all risk assessments and insurances for any activities or events under company or third party instruction

• Manage the marketing budget effectively, reporting against KPIs and ensuring strong return on investment
• Maintain strong commercial awareness, industry knowledge and competitor analysis
• Allocate spend across campaigns, events, and channels strategically 
• Operate and comply within Praxis financial policy and procedures. 
• Oversee supplier performance and support contract tendering and financial control 

Benefits

• Highly competitive salary DOE
• Discretionary bonus scheme
• 25 days holiday per year plus bank holidays
• Employee Assistance Programme
• Company pension scheme
• Cycle to work scheme 

About
Praxis is a well-established privately owned investor and manager of UK real estate with a track record of exceptional investment performance rooted in astute market timing and best-in-class management. The business was established in 2009 but traces its origins back over three decades and multiple economic cycles. Praxis works with a range of private equity, local authority, institutional and high net worth partners utilising its unique integrated platform and team of over 400 employees to manage and optimise all aspects of the real estate value chain. Praxis operates from offices in London, Manchester, and Birmingham.