We are looking for a commercially minded Marketing Manager to take ownership of our e-commerce experience and drive incremental revenue across our marketing channels. This is a hands-on role for someone who thrives on data, has a strong test-and-learn mindset, and is passionate about delivering hyper-personalised customer experiences.
Reporting into the Head of Marketing, you’ll work closely with the wider marketing department and commercial teams to shape and execute campaigns that turn insight into measurable growth.
About the position
- Salary £40,000 to £48,000 depending on skills and experience
- This position is office based 5 days a week in Manvers, Rotherham
- Monday to Friday 9am to 5.30pm. You will be able to work more flexibly (10 am - 4 pm core hours) after probation has been successfully completed.
Role responsibilities
- Identify opportunities to drive incremental revenue through regular A/B testing and execute campaigns across multiple marketing channels.
- Own the e-commerce function and deliver hyper-personalised experiences to customers across the website.
- Plan, brief and deliver multi-channel marketing campaigns aligned with commercial targets and seasonal trading peaks.
- Support with customer-facing communications and campaign messaging across marketing channels.
- Use customer data and analytics to segment audiences, refine targeting and continually improve conversion and retention.
- Monitor key performance metrics and report on campaign ROI to senior stakeholders.
- Collaborate with the development team on website improvements, UX enhancements and personalisation features.
- Manage relationships with external agencies, suppliers and partners to ensure value, quality and on-time delivery.
- Support with organising and executing events, such as customer open days.
- Stay close to industry trends, competitor activity and emerging marketing technologies to keep Route 1 Print ahead of the curve.
Required Skills
- Proven experience in a marketing role within an e-commerce or B2B environment.
- Strong track record of running A/B tests and using results to drive measurable revenue growth.
- Hands-on experience across traditional marketing channels (e.g. direct mail, print, partnerships and events).
- Strong analytical skills with confidence using tools such as Google Analytics, GA4 and CRM/email platforms.
- Experience delivering personalisation strategies on an e-commerce website.
- Strong communication skills, including the ability to write clear and engaging customer-facing content.
- Ability to influence stakeholders at all levels.
Desirable Skills
- Experience in the print, packaging or related industries.
- Design skills using Adobe Creative Suite.
Why Join the Bluetree Team?
At Bluetree Group, we don’t just print; we innovate. We believe in investing in the people who make our success possible. Here’s how we look after you:
- Health First: Access to a marketing leading Health Cash Plan and comprehensive wellbeing support, including onsite training and access to free external support.
- Family Support: Enhanced maternity, paternity and adoption packages to support your life outside of work.
- Rest & Recharge: 22 days annual leave (plus Bank Holidays), with a "Length of Service" program that earns you more days the longer you stay.
- Social: From regular team socials to our legendary annual Summer and Christmas Parties, plus biennial Long Service celebrations; we know how to celebrate success.
- Financial Wellness: Enrolment in our company pension scheme.
- Rewards: Access to various discounts via Bluetree Rewards, weekend break giveaways, and long-service gifts to mark your milestones, starting from year 1!
- Career Development: We champion personal development with a wide range of internal and external training opportunities available.
- Fitness: Save on a new bike with our Cycle to Work scheme, or join or weekly football team to burn off some steam!
- Daily Comforts: Fuel your day with free fruit, snacks, and beverages in our modern canteen.
- Easy Commute: Free onsite parking at our state-of-the-art facility. We are also ideally located for public transport, just minutes from Mexborough, Swinton, and Wombwell train stations.
About Bluetree Group
We exist to make print buying easy and small businesses look exceptional. Established in 1989, Bluetree Group has grown to be the UK’s largest online printer. Based in Wath Upon Dearne (conveniently located near Sheffield, Rotherham, Barnsley, and Doncaster), our 165,000 sq. ft. facility is the heart of our operation. From the moment you walk through our doors, you’ll realize that our people are central to everything we do.
Ready to grow with us?
For Privacy information please follow this link to our privacy notice on our website under the home page https://www.bluetreegroup.co.uk
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Skills Required
- Experience writing long and short form copy
- Excellent communication and written skills
- Knowledge of how content feeds into marketing strategy
- Ability to understand and solve our customers' challenges
- Understanding of social media and how it can drive customer behaviour
What We Do
Bluetree Group is an established and rapidly expanding retailer and manufacturer of Print sat across two Carbon Neutral sites; a 160,000 sq. ft facility and a 45,000 sq.ft facility based in the Yorkshire area. Based in the heart of the Northern Powerhouse, our two-time Virgin Sunday Times Fast Track 100 ranked business has grown rapidly from humble beginnings. Founded in 1989, Bluetree Group operates three brands within Bluetree Print (with brands instantprint, Route 1 Print and Kingsbury Press) Across these divisions sits a huge range of products from flyers and business cards, Roller banners and books. Bluetree Group has a customer base of over 700,000, ranging from the largest FTSE 100 Companies to small & micro businesses. Some notable awards we’ve recently achieved include: • The European Business Award for Manufacturing • The Sheffield Business Award for Company of the Year • 1000 Companies to Inspire Britain for the £20-£30m category • Northern Tech Awards 2021 - Listed in Top 100 Companies • Yorkshire Post Excellence in Business Awards 2021 – Business Transformation of the Year • 2021 & 2022 FT1000 Europe’s Fastest Growing Company • 2022 Printweek Awards - Bespoke Publications Printer of the Year • 2022 Printweek Awards - Highly Commended for Environmental Company of the Year If you’ve got the right attitude and values, then Bluetree Group is for you. We’ll provide all the training, support and opportunities you will need to fulfil your potential, no matter which area you want to work in. Our departments include Production, Sales, Graphic Design, Marketing, Web Development, Compliance and many more! Websites http://www.bluetreegroup.co.uk https://www.instantprint.co.uk/ https://www.route1print.co.uk/ https://kingsburypress.com/
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