Marketing Manager

Reposted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
Logistics • Software • Transportation
The Role
The Marketing Manager is responsible for marketing success in the UK, driving awareness, user acquisition, growth, retention, and managing the local marketing team and resources to achieve KPIs.
Summary Generated by Built In

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!

We are now seeking a high-caliber Marketing Manager based in London. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the UK team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.

What you’ll do:

  • Responsible for the marketing success in the UK across full funnels 

  • Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc. 

  • Manage internal and external resources to ensure marketing & PR campaign to be rolled out as planned 

  • Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.

  • Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities

  • Oversee and grow marketing team department, constantly identity revenue and partnership opportunity 

  • To collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required

Requirements:

  • 6+ years of working experience and a proven track record of success 

  • Prior experience in a marketing-related role in a tech company is a plus.

  • Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization

  • Proficient with marketing technology tools and able to turn marketing data into actionable insights 

  • Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be highly preferred 

  • Organised, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment

  • Team-player with start-up spirit and able to fit in a diversified and dynamic working environment 

  • Excellent command in written and spoken English


To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice.
Candidate Privacy Notice: https://www.lalamove.com/en-uk/candidate-privacy-notice

Skills Required

  • 6+ years of working experience and a proven track record of success
  • Prior experience in a marketing-related role in a tech company
  • Data-driven with proven experience deriving marketing opportunities and strategy through data analysis
  • Proficient with marketing technology tools
  • Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles
  • Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
  • Team-player with start-up spirit
  • Excellent command in written and spoken English

Lalamove Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.

  • Strong & Reliable Incentives Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
  • Healthcare Strength Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
  • Leave & Time Off Breadth Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.

Lalamove Insights

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The Company
HQ: Hong Kong
4,387 Employees
Year Founded: 2013

What We Do

Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.

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