We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
We are seeking a Marketing Manager with a strategic mindset and strong results orientation to lead branding, media, and user journey initiatives at Betano.
This role is pivotal in building and strengthening the Betano's brand in Brazil. It will be responsible for designing and executing high-impact campaigns (TVC, OOH, digital), evaluating and managing special projects, and developing data-driven integrated media strategies.
The Marketing Manager will ensure that marketing investments directly drive business outcomes, including user acquisition, engagement and conversion. It will also lead a multidisciplinary team in a highly competitive and regulated environment, requiring speed, resilience, and sharp decision-making.
What you will bring
- Relevant years of marketing experience.
- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- Solid expertise in branding, 360° campaigns, TVC, OOH, Radio and digital media.
- Experience with brand funnel journey with awareness, engagement, and acquisition.
- Strong leadership skills with experience managing multidisciplinary teams.
- Analytical mindset and data-driven decision-making.
- Leadership experience with large budgets and teams.
- Advanced/Fluent English.
- Collaborate with local and global stakeholders.
- Monitor dashboards for media, branding, and business KPIs.
- Drive real-time campaign optimizations.
- Lead, guide, and develop the marketing team.
- Approve creative assets, media plans, and partnership proposals.
- Prepare performance presentations for local and global leadership.
- Develop and execute branding, media, and integrated campaigns.
- Deliver high-quality work at pace, under pressure.
Nice to have
- Experience in highly competitive digital industries (CPG, FMCG, betting, e-commerce, fintech, gaming).
- International or global company exposure.
- Passionate for Sports.
- 🕑 Hybrid way of working - 3 office x 2 home
- 💰 Competitive pay and bonus scheme
- 👩⚕️ Private health and dental insurance for you and your family
- 🧬 Life Insurance
- 🍔 Monthly meal allowance
- 🏋️ Multi sports card
- 🚌 Commuting Allowance
- ⭐ Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
- 👫 A buddy will support you with your onboarding
- #LI-Hybrid
- #LI-AR1
Recruitment Privacy Notice
Regarding the data you share with us, you may find and read our recruitment privacy notice here.
We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
Top Skills
What We Do
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. Why work with us Tech the Ride | Our Adventure We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment. Pick #oneteam | Our Culture We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as #oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done. Level up | Our Growth We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach. Press Play on Potential! Join our #oneteam
