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Field Marketing Manager, MEA
Location: Dubai, UAE
Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing MEA Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end. They will plan and execute regional marketing activities that build pipeline and drive revenue.
Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for Middle East and Africa. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys’ growth!
What will you be doing?
- Collaborate with Regional Sales Leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts. Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
- Create and execute targeted marketing programs that will positively impact revenues and provide ROI. Programs will include integrated field thought leadership initiatives, executive programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
- Drive strategic Account Based Marketing (ABM) initiatives. Determine ABM strategy priorities for the regional sales teams. Develop campaigns, manage rollout, review, and interpret insights for impact.
- Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs. Attend sales leadership meetings and help drive engagement.
- Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution. Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
- Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce. Work with legal and procurement on contracts and purchase orders needed for regional activities.
Requirements:
- Minimum 6-8 years of experience with a bachelor’s degree in marketing or communications.
- Experience in B2B software and cybersecurity marketing and working with channel partners are highly preferred.
- Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.
- A team player with a willingness to learn and take ownership of tasks.
- Strong attention to detail and great communication skills.
- Experience with digital marketing is a plus.
- Ability to manage multiple projects/campaigns concurrently.
- Comfortable communicating in a range of environments from C-Level to practitioners.
- Experience in marketing reporting, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
- Experience in attending sales calls and QBRs for the territories supported.
- Have a “can do” positive approach while possessing a desire and ability to work in a fast paced, goal oriented high growth sales environment
- Willingness to travel
- Proficiency in Arabic and English is a must. Proficiency in French is an added advantage.
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Skills Required
- Minimum 6-8 years of experience in marketing or communications
- Experience in B2B software and cybersecurity marketing
- Good understanding of Microsoft Office, Salesforce, and marketing automation tools
- Proficiency in Arabic and English
- Experience in marketing reporting and dashboards
Qualys Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Qualys and has not been reviewed or approved by Qualys.
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Affordable Benefits — Benefits costs are widely viewed as low for employees and dependents, with healthcare often described as almost fully paid for. Feedback suggests this affordability helps offset perceptions of lower base pay in some roles.
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Healthcare Strength — Healthcare offerings are broad, including multiple medical plan options, dental and vision coverage, mental health support, and disability insurance. Benefits are described as “pretty amazing” or “great,” reinforcing perceived quality and coverage depth.
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Equity Value & Accessibility — Equity participation is accessible through company stock plans and an employee stock purchase plan. Compensation packages commonly include equity alongside salary and bonus, which some consider a meaningful part of total rewards.
Qualys Insights
What We Do
Qualys, Inc. (NASDAQ: QLYS) is a pioneer and leading provider of disruptive cloud-based security, compliance and IT solutions with more than 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100. Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings. The Qualys Cloud Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads and web applications across on premises, endpoints, servers, public and private clouds, containers, and mobile devices. Founded in 1999 as one of the first SaaS security companies, Qualys has strategic partnerships and seamlessly integrates its vulnerability management capabilities into security offerings from cloud service providers, including Amazon Web Services, the Google Cloud Platform and Microsoft Azure, along with a number of leading managed service providers and global consulting organizations. For more information, please visit http://www.qualys.com
