Product Marketing Lead

About us

At Diversey - A Solenis Company, we are the pioneer, the facilitator of our clients in a wide range of industries around the globe. We do this with our revolutionary cleaning and hygiene technologies - such as floor care machines, cleaning tools & utensils, and chemicals for Food & Beverage industry.

As an employee

At Diversey, we have a culture with focus on diversity, inclusion, well-being, flexibility and orderliness - where we respect each other, where we as a company have employed the whole person, and where there is room for and understanding of the whole person. We value the great importance of a good social environment, and we prioritize a safe working environment where you can feel safe and comfortable. Employee satisfaction and engagement is very important to us - we want to make sure that you develop and stay with us for many years.

Responsibilities

• Own product marketing strategy for the Indonesia Cluster, ensuring strong alignment between product, commercial, and customer needs across the full product lifecycle.

• Lead end-to-end go-to-market (GTM) execution at the cluster level, including product launches, positioning, pricing support, messaging, customer segmentation, and enablement for new and existing products.

• Define and refine product value propositions and messaging based on customer insights, market trends, competitive analysis, and commercial priorities.

• Coordinate integrated marketing execution across digital and offline channels, including social media, email marketing, field marketing, events, PR, sales tools, and customer communications—ensuring consistent product narratives across all touchpoints.

• Manage and optimize the product portfolio using a P&L-driven approach, contributing to portfolio decisions, lifecycle management, prioritization, and performance tracking at cluster and regional levels.

• Partner closely with Sales, Product, and Commercial teams to deliver effective sales enablement materials (pitch decks, battlecards, case studies, product FAQs) that drive adoption and revenue growth.

• Oversee marketing and product launch budgets, ensuring structured planning, ROI-driven investment decisions, and strong alignment with business and revenue objectives.

• Plan, prioritize, and allocate workload, balancing short-term GTM execution with long-term product and market strategy.

• Act as a key business partner to the Cluster Commercial Leader, serving as an active member of the cluster leadership team and contributing to overall growth, profitability, and strategic decision-making.

Requirements

• Bachelor’s degree in a relevant field such as engineering, business, economics, or marketing

• Minimum 5 years of experience leading a marketing or product marketing function at country or cluster level

• Strong B2B marketing experience; exposure to B2B2C and/or B2C environments is an advantage

• Experience working within a multinational organization is preferred

• Proven experience managing and optimizing complex product portfolios

• Strong collaborator with the ability to engage and influence stakeholders across multiple organizational levels

• Fluent in English (written and verbal) at a professional level

• Demonstrated track record of successfully leading and delivering large-scale programs or initiatives

We understand that not every candidate will possess every desired qualification listed above. If your experience varies from our outlined requirements, yet you believe you can bring value to the role, we encourage you to apply and share your unique perspective with us.

We recognize that our people are our greatest asset. We offer attractive compensation, comprehensive benefits, and abundant opportunities for professional growth and development. If you're passionate about working for a world-class company and enjoy tackling complex challenges, we invite you to consider joining our team.

Solenis is committed to fostering an inclusive workplace and is proud to be an Equal Opportunity Affirmative Action Employer. We value diversity and do not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.