Product Marketing Manager

Company Overview

Construction is a $13T industry that builds the world. It's also decades behind on software.

The worst bottleneck? Cost estimates. Takeoffs are still done by hand — estimators spend days measuring and counting from drawings. One mistake costs millions.

Bobyard automates construction takeoff with AI.

We use CV + NLP to read drawings like an expert estimator, but 10x faster with zero mistakes. We just raised $35M Series A led by 8VC and shipped Bobyard 2.0. We're turning preconstruction into software.

Position

You own how the market understands Bobyard. Not just the website copy. The category.

Product is building the most sophisticated AI our customers will ever touch. Your job is to make it obvious, inevitable, and impossible to ignore.

This is not a "run campaigns" role. This is the connective tissue between product, sales, and market. You will define positioning, weaponize customer stories, and turn complex AI into revenue.

What You'll Own

• Category and positioning: Define Bobyard's narrative for every trade we enter — landscaping, drywall, plumbing, HVAC. Make "AI takeoff" mean Bobyard.

• Product launches that land: Own GTM for Bobyard 2.0 and everything after. Write the story, build the assets, train sales, and make sure the market feels it.

• Sales enablement: Build the deck, the one-pager, the demo script, the competitive kill sheets. Give AEs a weapon they can close with, not marketing fluff.

• Customer storytelling: Live with estimators and PMs. Turn their wins into case studies, videos, and proof that sells. If a contractor gets 3x more bids, the industry should know.

• Website and brand: Own bobyard.com. Messaging, pages, SEO, conversion. It should feel like the product — fast, precise, elite.

• Competitive intelligence: Know every legacy takeoff tool better than they know themselves. Map the market, find the gaps, feed product and sales.

• Lifecycle and demand: Partner with growth on email, content, events, and partnerships — but you own the message and the why, not just the send.

• Analytics that matter: Track pipeline influence, not vanity metrics. Report on what messaging converts, what stories close, and what to double down on.

You'll Crush This If You Are

• 4+ years in B2B product marketing: SaaS, vertical software, or industrial tech. You've launched products, not just blog posts.

• A translator: You can sit with engineers building CV models in the morning and write a headline a contractor understands by lunch.

• Story-first, operator-second: Great taste in narrative, plus the rigor to ship assets, manage HubSpot, run a launch calendar, and hit deadlines.

• Sales-aligned: You've sat on Gong calls, built battlecards, and know what actually moves a deal from stage 2 to closed-won.

• Builder mindset: Zero bureaucracy here. You write, you design in Figma, you update Webflow, you run the event booth if needed.

• Obsessed with customers: You love field work. Jobsites, trade shows, estimator desks. You turn insight into positioning.

• Tools we use: HubSpot, Salesforce, Webflow, Figma, Notion. You don't need to be expert in all — you need to be dangerous fast.
  

Compensation

Base $150k - $180k + meaningful equity

Full-time, in-person in San Francisco — we build together, we win together

Direct line to founders, product, and sales leadership