Position Summary
The Marketing Manager is responsible for developing and executing marketing strategies and programs to drive business growth, market share expansion, and brand leadership for ASP’s product portfolio. This role partners closely with Sales, Product Management, and cross‑functional teams to translate market insights into effective commercial strategies, support product lifecycle management, and ensure strong execution of marketing initiatives aligned with ASP business objectives.
Key ResponsibilitiesMarketing Strategy & Execution
- Develop and implement integrated marketing strategies, plans, and tactics to support business growth, including product positioning, value propositions, and go‑to‑market initiatives.
- Translate global and regional strategies into localized marketing plans that address customer needs, market dynamics, and competitive landscape.
Product & Portfolio Marketing
- Support product lifecycle management including new product launches, portfolio optimization, pricing support, and promotional planning.
- Partner with Product Management to ensure clear, differentiated messaging and consistent communication across all channels.
Sales Enablement & Commercial Support
- Collaborate closely with Sales teams to drive demand generation, pipeline growth, and market penetration.
- Develop and deliver sales enablement tools such as presentations, brochures, digital assets, and training materials.
- Support lead generation, funnel management, and campaign effectiveness tracking in partnership with Sales and Digital teams.
Market & Customer Insights
- Conduct and analyze market research, customer insights, and competitive intelligence to identify trends, risks, and growth opportunities.
- Provide data‑driven recommendations to inform strategic decisions and future product or portfolio needs.
Brand, Communication & Events
- Ensure consistent and compliant brand messaging across marketing channels, including digital, events, and customer communications.
- Plan and execute marketing programs such as congresses, symposia, workshops, KOL programs, and customer engagement activities, ensuring effective ROI and budget control.
Cross‑Functional Collaboration & Compliance
- Work closely with cross‑functional teams (Sales, Regulatory, Quality, Finance, and Global Marketing) to ensure alignment and compliant execution of marketing activities.
- Operate in accordance with all applicable laws, regulations, and ASP policies, procedures, and guidelines.
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
- Minimum 5–8 years of experience in marketing, product marketing, or commercial roles; experience in medical devices or healthcare strongly preferred.
- Demonstrated experience in developing and executing marketing strategies that drive measurable business results.
- Strong analytical skills with the ability to translate insights into actionable plans.
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to work cross‑functionally in a matrix organization.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Advanced Sterilization Products
ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].
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What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.
